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A complete funnel for digital lead acquisition

KüchenUpgrade GmbH sells high-quality natural stone worktops and works with stonemasons in the buyer's region to increase profitability for all parties involved. We developed a holistic digital marketing strategy for the startup with a focus on lead generation and are responsible for its ongoing implementation and further development.
Get in touch with us
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After only 0 weeks
we were able to start with the first lead generation measures after being commissioned.
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About 0 Percent
the cost per lead fell within the first six months of the collaboration.
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0 regional partners
are currently part of the KüchenUpgrade network. They supply more than 70% of Germany.
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Jörg Frenzel

Managing Director
"Thanks to Partner & Söhne , we are experiencing a monthly increase in inquiries and leads for our products. Partner & Söhne is a real benefit for our company."

The story

In October 2022, we received an inquiry from KüchenUpgrade GmbH. In a subsequent face-to-face meeting, the status quo and the potential collaboration were explained in more detail. At that time, the company, based in Weinheim an der Bergstraße, had already worked with two different agencies in the areas of website & ads and had not achieved the desired results. In a detailed audit, we were able to analyze the current digital marketing and use this to create a project plan for optimization and realignment, which was subsequently commissioned and implemented within just eight weeks at the start of the collaboration in January 2023. The new marketing funnel was launched in March with a new website, new campaigns, new creatives and a sophisticated tracking infrastructure.

Since then, we have been able to record consistently rising lead figures year-on-year. The success of the business model has enabled us to acquire several regional partners and expand our delivery area to almost the whole of Germany.

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Written by Maximilian Hohenstatt

Our findings

There are strong regional differences within Germany

Despite the successful original campaigns, A/B comparisons showed that the target groups in the different delivery areas react very differently to the same advertising message. For this reason, regionally individualized approaches are also useful and worthwhile within Germany.
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Maximilian Hohenstatt

Qualitative assessment of leads can take months

Purchasing decisions in the kitchen worktop segment are not made quickly and spontaneously. As this usually involves the modernization of existing kitchens, the assessment of the lead-to-contract rate requires an observation period of several months. This makes a long-term digital strategy and the associated expectation management all the more crucial.
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Max-Raphael Feibel

Our cooperation with KüchenUpgrade

2022

Audit of previous marketing measures and development of a new strategy for digital lead acquisition.

2023

Start of collaboration in January incl. photo shoot, website development and campaign setup with launch of the first lead campaigns at the beginning of March.

2024

Expansion of the business model by acquiring additional regional partners and delivery areas in almost all of Germany.

We look forward to your inquiry

Book a free initial consultation with our Account Manager Johannes Tsangaris now or contact us by email, phone or LinkedIn.

hello@partnerundsoehne.de
+49 621 533 999 82
Networking on LinkedIn
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