In P&S Magazine, we share in-depth expertise drawn from our daily work that will truly help you and your company move forward digitally. It’s focused, easy to understand, and immediately applicable.
September 7, 2026
ChatGPT Ads in Germany
On August 18, OpenAI announced the expansion of its advertising business to 31 European markets; ads have been running in Germany and Austria since August 24, and ...
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July 16, 2026
What is a landing page, and why does it work differently from a website?
Anyone who runs an ad and directs traffic to their own website is, in most cases, wasting conversion potential without even realizing it. Not because of poor ...
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June 22, 2026
Multichannel Advertising
When someone buys a product or books a service, it’s extremely rare for that person to have had only a single point of contact with a brand. It all starts with...
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June 1, 2026
Seasonality in Digital Marketing
Every October, it's the same story: Suddenly, everyone is looking for Christmas gifts, Black Friday deals, and Advent calendars. Companies that don't yet have relevant content at this point...
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April 8, 2026
Improve Meta Ads Performance
Are your Meta campaigns not delivering the expected results? Costs are rising while conversions are falling, or your ads are suddenly barely being shown. Performance issues with ...
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November 13, 2025
Creative diversity in meta advertising: success strategies for better campaign performance
Meta Ads campaigns now fail less often due to incorrect targeting than to monotonous creative assets. Whereas advertisers used to spend hours fine-tuning the perfect target audience definition, the deciding factor is now...
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October 23, 2025
Budget planning for Google Ads: How to calculate your optimal advertising budget
How much of a budget do you really need for successful Google Ads campaigns? This is a question that marketing professionals grapple with every day. The good news: There are proven calculation methods that will help you...
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October 14, 2025
Meta Ads Sitelinks: Better performance for your campaign
More clicks, higher conversion rates, and happier users: Meta Ads Sitelinks add additional, clickable destinations to your mobile Facebook ads. Instead of directing users to just one landing page, potential ...
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March 28, 2024
From Easter to October - What website operators can learn from car owners
Have you already scheduled an appointment at the repair shop for your semi-annual tire change? Do you take your vehicle in for its TÜV inspection regularly? And why are we offering you ...
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December 13, 2019
SEO vs. SEA - When is which measure worthwhile?
SEO and SEA are essential components of search engine marketing. Website operators rely on these strategies to strengthen their online presence, increase traffic, and ultimately ...
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