

Irene Werner
Partner managementThe story
Can an internationally renowned jazz festival be helped to become a younger festival through digital assets? And what would that look like? Is digitalization even compatible with a "we've always done it this way"? Questions that we discussed together in 2021 and have been validating with data ever since. Thanks to a mix of a high-performance website and connected webshop via Reservix, search ads and social ads, we have successfully accompanied the Enjoy Jazz Festival - now with a tradition of over 25 years - into a new era.
It all began with a strategy workshop on the topic of digitalization and strengthening the festival's online presence. Part of the workshop was the development of actual and target target groups, as well as the development of an individual digital strategy and selection of future channels. The biggest challenge at the beginning was setting up the advertising infrastructure, which was extensively tested and optimized after the successful establishment of e-commerce tracking in 2021. In the years that followed, the collaboration was expanded to include the role of sponsor and an economically sustainable and close partnership was further developed. We can now look back not only on sponsorship, performance ads and digital consulting, but also on website relaunches including internal e-commerce setup.

Our findings
The mix of search ads and social ads was a real game changer

Ads focus on well-running events

Our collaboration with Enjoy Jazz
The result
We look forward to your inquiry
Book a free initial consultation with our Account Manager Johannes Tsangaris now or contact us by email, phone or LinkedIn.