In P&S Magazine, we share in-depth expertise drawn from our daily work that will truly help you and your company move forward digitally. It’s focused, easy to understand, and immediately applicable.
September 23, 2026
Prompt Engineering
Better results from AI tools do not come from better tools, but from better instructions. This insight is simple yet far-reaching: The decisive factor in working with ...
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September 7, 2026
ChatGPT Ads in Germany
On August 18, OpenAI announced the expansion of its advertising business to 31 European markets; ads have been running in Germany and Austria since August 24, and ...
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August 26, 2026
Which website system is right for your business?
Not every decision in a website project has the same impact. The design can be adjusted, and content can be revised. The system on which a website runs allows ...
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July 16, 2026
What is a landing page, and why does it work differently from a website?
Anyone who runs an ad and directs traffic to their own website is, in most cases, wasting conversion potential without even realizing it. Not because of poor ...
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June 22, 2026
Multichannel Advertising
When someone buys a product or books a service, it’s extremely rare for that person to have had only a single point of contact with a brand. It all starts with...
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June 1, 2026
Seasonality in Digital Marketing
Every October, it's the same story: Suddenly, everyone is looking for Christmas gifts, Black Friday deals, and Advent calendars. Companies that don't yet have relevant content at this point...
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May 27, 2026
Reputation Management for Healthcare Facilities
A medical practice treats dozens of satisfied patients every day. Wait times are kept to a minimum, the staff is friendly, medical care is provided efficiently, and the results speak for themselves...
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May 19, 2026
Grounding Pages for Greater Visibility in AI Search
There are companies that have been producing quality content for years and achieving solid rankings in search engines as a result. And yet they still appear in ChatGPT's responses, ...
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May 5, 2026
E-E-A-T in a medical context
Fifteen years of clinical experience. A medical specialty certification earned after a long training process. Numerous patient interactions every day, regular continuing education, and perhaps even publications in professional journals. ...
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April 28, 2026
Expert Interview: Healthcare & AI Compliance
Max-Raphael Feibel met Daniel Kleiboldt during a discussion about the EU AI Act and immediately realized that he thinks differently from most people who ...
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April 8, 2026
Improve Meta Ads Performance
Are your Meta campaigns not delivering the expected results? Costs are rising while conversions are falling, or your ads are suddenly barely being shown. Performance issues with ...
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March 17, 2026
Partner & Söhne a Google Premium Partner for 2026
There are many certifications available in the agency market. Some can be earned after completing an online course, while others can simply be purchased for a fee. Google Premium Partner status ...
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March 10, 2026
The Importance of Personal Branding for Businesses
Brands are increasingly losing control over the context in which they appear. An elaborately designed website, well-thought-out navigation, a consistent corporate identity. All of this is losing its...
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March 3, 2026
Healthcare Marketing in a Highly Regulated Market
An online store for athletic shoes is launching a new campaign. Eye-catching banners offering a 20 percent discount, a countdown timer showing “Only 3 left in stock,” retargeting ads following potential customers...
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February 16, 2026
Prompt Monitoring: How to track your visibility in AI search
People interact with AI systems differently than they do when they search on Google. “Project management tool for remote teams” becomes “I’m looking for a solution for project management in a distributed team of ten ...
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January 20, 2026
Which KPIs are truly relevant in B2B lead generation?
You're investing your budget in ads, creating content, and generating hundreds of leads per month. The conversion rate is steadily rising. Your marketing dashboard looks great. Still...
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December 30, 2025
Attribution models: How to evaluate the actual value of your marketing channels
You invest in Google Ads, run Meta campaigns, and engage in content marketing. The conversion happens—but which channel was actually the deciding factor in the purchase? Attribution models promise to provide clarity here by ...
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December 16, 2025
Incremental attribution: How to measure the actual advertising success of your Meta Ads
Imagine you spend 10,000 euros on advertising and your reports show 100 sales. Sounds good. But how many of those 100 purchases ...
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December 8, 2025
Traffic drops, visibility remains
Rankings are stable, the visibility curve is trending upward, yet traffic is plummeting. This seemingly contradictory situation is currently baffling many website owners. The cause lies ...
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December 2, 2025
GA4 Standard Events for Lead Generation: Complete Transparency Across the Entire Funnel
Do you really know which of your marketing campaigns actually generate value? Or do you rely on lead figures that may sound impressive but often don't tell you anything about ...
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During the initial consultation, you'll speak directly with a specialist from our team. Together, we'll figure out which services will truly help you move forward.
Katrin, Maximilian, and Max-Raphael
Managing Partners