Growth through economically sustainable and data-driven digital marketing

Meta Ads Kampagnen scheitern mittlerweile seltener am falschen Targeting als an monotonen Werbemitteln. Während Werbetreibende früher stundenlang an der perfekten Zielgruppendefinition feilten, entscheidet nun die Vielfalt ihrer Creatives über Erfolg oder Misserfolg. Diese Verschiebung ist kein Zufall: Metas Andromeda-System hat die Spielregeln grundlegend neu definiert. Das System personalisiert Werbung nicht mehr primär über demografische Merkmale, sondern über verhaltensbasierte Signale. Ihre Creatives selbst werden zum Targeting-Instrument. Meta lernt kontinuierlich, welches Werbemittel bei welcher Person die stärkste Wirkung erzielt. Die Voraussetzung: Sie liefern dem System genügend verschiedene Optionen. Inwiefern Sie das am besten für Ihre Kampagnen nutzen können und was für Punkte dabei beachtet werden sollten, erfahren Sie in diesem Artikel.

Loading times are like good background music in a restaurant: no one consciously notices them as long as they are right. But as soon as a website loads too slowly, visitors often become impatient, bounce and prefer to look for a new page. What many underestimate: These brief moments of impatience have measurable consequences. Every second of additional loading time costs not only visitors, but also Google rankings, conversion rates and cash for online stores. The good news? WordPress offers numerous levers that can be used to noticeably improve performance - often with surprisingly little effort. In this article, we will show you which measures have the greatest effect and how they can be implemented.

How much budget do you really need for successful Google Ads campaigns? This question is a daily concern for marketing managers. The good news is that there are proven calculation methods that help you to systematically calculate your budget instead of guessing a figure or "just starting with 1,000 euros". With the right formulas, you can plan your advertising budget on the basis of measurable business figures. This will help you avoid both underinvestment without meaningful results and budget waste without a clear profitability perspective. In this article, we present three fundamental calculation approaches and use specific examples to show you how to apply them to your company.

More clicks, higher conversion rates and more satisfied users: Meta Ads Sitelinks add additional, clickable destinations to your mobile Facebook ads. Instead of just going to a landing page, potential customers are offered several relevant options directly in the ad. This shortens the customer journey, increases the click surface and significantly improves the user experience. Sitelinks are therefore a valuable tool for getting the most out of your meta ads campaigns. In this article, you can find out exactly how to set them up, what optimization options are available and how you can use them to sustainably increase the performance of your campaigns.

Medical care centers and large healthcare providers face special marketing challenges that differ fundamentally from those of individual practices. While individual practices can often rely on personal reputation and word of mouth, medical care centers need a well thought-out, broad-based digital strategy.

Which of your online measures actually lead to high-quality leads that later become customers? The answer lies in offline conversion tracking - a method that closes the gap between your digital lead generation and actual sales.

The introduction of AI Overviews in Germany at the end of March 2025 has fundamentally changed the search landscape on Google. For website operators and SEO managers, this presents new challenges and a variety of strategic considerations.

According to the official Regulation 2024/3228, the European Commission finally shut down the online dispute resolution platform (ODR platform) on July 20, 2025. This results in specific obligations for all online retailers and service providers. We show you what measures you need to take now to stay on the safe side legally.

A landing page is a company's digital business card and often the first point of contact with potential customers. In this article, we take a detailed look at which elements make a landing page successful and how it can be optimized for optimal conversion rates.

The Accessibility Improvement Act (BFSG) has been in force since June 28, 2025. It is a decisive step towards greater digital participation and accessibility. The law obliges companies to design their digital presence in such a way that it is accessible to all people.