Thanks to a comprehensive content strategy, we have redefined the visibility of orthopaedic topics in search engines for Orthozentrum Bergstraße. Right from the start, the focus of our collaboration was on the quality of the content. The combination of well-founded specialist articles, a powerful website and digital advertisements continuously increases the relevance of the practice and leads to an increase in appointment bookings.
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>0
Visibility index at Sistrix
>0 million
Organic impressions (12 months)
+0 %
Appointment bookings from P-patients
Dr. med. Stefan Gouder
Specialist in orthopaedics and trauma surgery"We have been working very successfully with Partner und Söhne for over seven years now. The agency is highly competent and offers comprehensive online marketing that leaves nothing to be desired. When there's a problem, everyone is on the ball and quickly available. Thank you very much for the great performance you deliver!"
Success through content - The Orthozentrum Bergstraße as a qualitative source of information
In collaboration with Orthozentrum Bergstraße, we have shown how a well-thought-out content strategy can significantly increase reach and brand awareness. Since 2017, we have transformed the practice website into a comprehensive information portal that achieves remarkable search engine rankings thanks to high-quality content and sustainable SEO measures. Today, we achieve as many website visits within half a day as we did in the whole of 2017. This strategy has not only increased visibility, but also noticeably improved the quality and number of appointment requests.
Orthozentrum Bergstraße in Heppenheim is a renowned orthopaedic competence center that provides patients from the region and beyond with state-of-the-art diagnostics and conservative therapies. With a comprehensive range of services and advanced technologies such as a movement laboratory, treadmill analysis, spine measurement and open MRI, the center covers all orthopaedic needs.
Written by Max-Raphael Feibel
Our findings
High-quality content strategies need time and patience
Sustainable growth does not happen overnight. Trust and relevance cannot be bought - they have to be built up with expertise and perseverance. If you want to achieve quick results, you can support them with targeted search ads while the long-term strategy takes effect.
Katrin Kratz
Quality instead of quantity: expert knowledge prepared for laypeople
Right from the start, we relied on a network of copywriters with a medical background. Advertising law for medical professionals is much stricter than in the free market economy. This makes it all the more important that the content contains reliable knowledge, which always undergoes final proofreading by the doctors at the Orthozentrum. The trick is to break down technical jargon that is sometimes difficult to understand for laypeople without losing credibility and professionalism. It's a difficult balancing act that requires a feel for and understanding of both sides. This is where my past in the medical field comes in handy.
Max-Raphael Feibel
Our collaboration with the Orthozentrum Bergstraße
The result
When we were asked at the beginning of our collaboration whether we really believed we could prevail against the major online portals in the medical sector, we answered "yes" with determination - and we were proved right. Today, Orthozentrum Bergstrasse has enjoyed one success after another and is one of our most loyal and long-standing projects.
We look forward to your inquiry
Book a free initial consultation with our Account Manager Johannes Tsangaris now or contact us by email, phone or LinkedIn.
Book a free initial consultation
hello@partnerundsoehne.de
+49 621 533 999 82
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