More patient inquiries with digital practice marketing

Modern reputation management through website, SEO and advertisements for practices and clinics

When choosing a medical facility, nothing is left to chance. Patients obtain comprehensive information before they visit a practice or clinic - the first contact usually takes place online. In addition to recognizable professional expertise, a professional website and good reviews are decisive factors when choosing a doctor. Well thought-out digital practice marketing optimizes precisely these first points of contact: from findability and user guidance to the technical performance of your online presence.
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    45 %
    of patients prefer practices with digital appointment management
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    10 %
    of smartphone users search for doctors locally ("Nearby" function)
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    up to 50 %
    Return on investment (ROI) when using digital marketing measures
    Sources: KBV, Federal Statistical Office, various medical associations (as of 2023/2024)

    Information and search behavior of patients

    • Medical information is primarily researched online
    • Testimonials and reviews influence the choice of doctor
    • The first contact with your practice is often digital
    • Patients expect relevant specialist information in advance

    Structured patient communication with a systematic approach

    • Appropriate information for your target group
    • Improved regional findability
    • Efficient appointment coordination
    • Optimized practice utilization

    Max-Raphael Feibel

    Managing Partner
    • 10 years of professional experience in clinical practice

    • Certified health and nursing professional

    • Specialized in digital marketing in the healthcare industry
    • Medical terminology at eye level

    Digital healthcare marketing

    Plannable & resource-saving

    Arrange a no-obligation initial consultation with our medical marketing experts and let us work together to develop a customized solution for your project.
    Enquire now without obligation
    hello@partnerundsoehne.de
    0621 / 399 99 585

    Why is online marketing crucial for medical facilities and clinics?

    The importance of a strong online presence is obvious

    Your website is the digital reception area for your practice. Patients are increasingly researching and gathering information online before deciding on a medical service. Not only does search engine findability play a role here, but also the way in which a practice is perceived online. An appealing website, professional imagery, positive reviews and high visibility in local search results can have a significant influence on the decision.

    Case Study: Orthozentrum Bergstraße

    Successful digital strategies in medical marketing

    One example of our successful implementation of medical marketing at Partner & Söhne is our collaboration with Orthozentrum Bergstraße in Heppenheim. Through targeted SEO and SEA measures, we were able to significantly increase the visibility of the orthopaedic competence center, which led to a significant increase in appointment requests from private patients. Today, patients from all over Germany come to tranquil Heppenheim an der Bergstraße to be treated for functional disorders of the musculoskeletal system. We have been managing the digital marketing of Orthozentrum Bergstrasse since 2017 and have been able to increase the number of new patients per day by 300%.

    The continuous and predictable full capacity utilization led to the appointment of an additional doctor.

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      The visibility of the center has been significantly increased
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      New patient rate increased by 300% per day

    Our services at a glance

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      Strategy development and positioning

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      Profile and backlink maintenance

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      Maintenance and hosting

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      Web design and development

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      Reputation management

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      Search engine optimization (SEO)

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      Regular reporting and real-time dashboard

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      Creation of texts and content pages

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      Digital advertisements (Google Ads + Social Ads)

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      Analytics: GDPR-compliant tracking

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      Further services available on request

    #Search engine optimization

    Local SEO: Regional visibility in search engines through customized content

    What is local SEO?

    Local SEO, i.e. search engine optimization with a regional focus, is particularly relevant for doctors and clinics, as you primarily want to address patients from your immediate vicinity. Optimizing for local search queries ensures that your practice appears prominently in search results when potential patients are looking for medical services in their area.

    Specific local SEO services

    Our local SEO services include the optimization of your Google business profile (formerly "Google My Business"), the targeted integration of regionally relevant keywords and digital reputation management. A complete and well-maintained Google business profile not only increases your visibility, but also the trust in your practice. Local keywords ensure that your practice is displayed in the search results for relevant search queries, such as "orthopaedist in Mannheim" or "dentist in Frankfurt". But it takes more than vying for top rankings with the competition: With intelligent content gap analyses, including the websites of your competitors, we find optimal placements in niches that are little or not yet occupied.
    Strengthen your visibility sustainably now

    Case Study: Auromedicum Private Practices Frankfurt

    Success stories from the healthcare sector

    The case study for a successful local SEO strategy is our collaboration with the private practice Auromedicum in Frankfurt am Main. Targeted optimization measures enabled the practice to be optimally positioned right from the start, which led to a high number of appointment requests right from the opening. This success story shows the relevance of a well thought-out local SEO strategy right from the start. After just six months, our measures were able to achieve the first full occupancy of the affiliated center.
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      Strategy development and positioning

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      Less than EUR 6 cost per lead for the acquisition of appointment requests
    #Advertisements

    SEA: Targeted advertisements in search engines for practices and clinics

    Importance of SEA in medical marketing

    Search engine advertising (SEA) is an indispensable component of the digital marketing mix for doctors and clinics. Through targeted ads on search engines such as Google or Bing, you can present your practice precisely when potential patients are actively searching for your medical services. This not only increases your reach, but also the likelihood that these searchers will come to your practice. In addition to the organic (unpaid) search engine optimization measures, digital ads create an immediate placement in the search results.

    Our SEA services

    We offer comprehensive support in the field of search engine advertising, covering all relevant aspects. This includes the creation and optimization of Google and Microsoft Ads campaigns, the placement of display ads and remarketing campaigns. In the medical sector in particular, it is important that advertising messages not only comply with applicable medical law, but are also empathetic and professional in their wording. We make sure that your ads are not only compliant, but also effective.

    Special challenges in the medical context

    Placing advertisements in the medical sector requires a high level of expertise and sensitivity. Advertising messages must be precise and trustworthy in order to appeal to patients. In addition, there are separate guidelines on personalized health topics within the Google and Microsoft advertising networks, which will lead to the deactivation of your ads if you do not comply. Last but not least, the ads must comply with the strict legal requirements for medical advertising. Thanks to our years of experience in medical marketing, we can ensure that your campaigns are legally compliant and still reach your target audience.
    Request ad booking

    Call now and arrange an initial consultation

    0621 / 399 99585
    0621 / 399 99 585
    #Website
    #Strategy

    Website development: Holistic digital solutions for your healthcare operations

    In addition to our comprehensive SEO and SEA services, we also offer you the creation, support, maintenance and hosting of your practice website. A professional and user-friendly website is the basis for a successful online presence and acts as a digital reception area for your practice. We ensure that your website is not only technically flawless, but is also continuously maintained and optimized to comply with data protection requirements in the digital space.

    Our expertise also includes interface management with specialized practice software such as tomedo and samedi. These systems facilitate appointment management and patient communication and can be seamlessly integrated into your digital strategy. In addition, we are familiar with the most important medical portals such as jameda.de and doctolib.de, which ensures optimal placement of your practice at all relevant touchpoints with patients. This comprehensive support ensures that your practice is optimally visible and accessible at every stage of the patient journey.

    • Creation, support, maintenance and hosting of your practice website

    • Continuous optimization and adaptation

    • Facilitate appointment management and patient communication

    • Thanks to real-time reporting, you are always up to date with the most important key figures
    Expand your digital presence now

    Sustainable digital strategies and customized solutions

    Our approach: data-based and individual

    The key to successful medical marketing lies in a holistic strategy that optimally integrates both SEO and SEA. At Partner & Söhne , we rely on data-based decisions and customized solutions that are tailored to the specific needs (e.g. specialty, regional factors) of your practice. We work closely with you to develop a sustainable strategy that continuously strengthens your online presence and secures inquiries from new patients.

    Integration of SEO and SEA

    An isolated single marketing discipline often falls short. In a balanced marketing mix, we combine the topics of website, SEO and SEA into a comprehensive strategy that takes all aspects of digital marketing into account. In this way, we ensure that you not only achieve short-term success, but also benefit from consistent digital communication in the long term with us as a strong partner.

    Healthcare software solutions that we use

    Practice software solutions

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      samedi

    Online calendars and doctor portals

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      arzt-direkt.de

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      jameda.de

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      doctolib.de

    Cooperation process

    Your first step with Partner & Söhne

    If you would like to take the first step towards an optimized online presence, we offer you a non-binding, free initial consultation. In this meeting, we will analyze your current online activities together and identify potential for improvement. On this basis, we plan further measures that are tailored to your practice and your goals.

    Project process and further steps

    The initial consultation is followed by a structured project process based on close cooperation. From analysis and strategy development to implementation and ongoing optimization - we accompany you every step of the way to ensure that your practice has a successful online presence in the long term.

    Prices

    The close partnership enables us to respond to your needs and objectives. Unlike other providers on the market, we choose very carefully who we work with. After the initial consultation, we can give you a realistic estimate of the effort and costs involved.

    Book your free initial consultation now

    Contact us with your project inquiry and find out more about how we work and our digital marketing solutions. We look forward to a non-binding and free initial consultation.

    For further information and to make an appointment, please contact Max-Raphael Feibel at any time.

    Max-Raphael Feibel

    Managing Partner
    hello@partnerundsoehne.de
    0621 / 399 99 585




      Frequently asked questions