How long does it take for the first results to become visible in our healthcare marketing?

The first optimizations take effect after just 4-6 weeks. Significant increases in patient recruitment are typically seen after 3-6 months, as trust in the healthcare sector takes time.

Is digital marketing suitable for our complex MVZ structure?

Absolutely! Systematic digital marketing shows the greatest success, especially for multidisciplinary institutions with different specialist areas. We develop uniform strategies that optimally reflect all your disciplines.

How do you integrate our existing practice software?

We first analyze your current systems (PVS, HIS) and then develop interfaces between marketing tools and your practice software where possible. This way, you automatically receive qualified patient leads directly in your system.

What investment is necessary for successful healthcare marketing?

The investment depends on the size of your facility and your goals. You will receive a realistic budget estimate with an ROI forecast in a free healthcare strategy meeting.

How do you ensure GDPR compliance in our healthcare marketing?

Data protection is our top priority. All our healthcare marketing measures are fully GDPR-compliant. You receive detailed documentation of all data processing procedures and regular compliance updates.

More Appointment Requests Through Strategic Digital Healthcare Marketing

For private practices, medical care centers, clinics, and new businesses

Many organizations invest in websites, SEO, or ads without knowing which channel aligns with their mission, what kinds of inquiries actually come in at the front desk, and what an appointment request ultimately costs.

Max-Raphael Feibel

Managing Partner

The Challenges Faced by Various Healthcare Providers

Solo Practice and Group Practice

Your Challenge

You spend all day treating patients, and in the evenings you have little time to think about marketing. Some weeks your schedule is packed, while in others there are many open slots, and you rarely receive inquiries for the services you’re trying to expand. People who don’t know you yet often can’t even find you when they search for a treatment.

Our Solutions

Local visibility through Google, jameda, and doctolib

Information pages on the treatments you'd like to focus on to strengthen specific areas

Google Ads for search queries in your service area

Our Case Study

+134% in online appointment bookings and +162% in new patients year-over-year following the practice acquisition

König and Baba, Augsburg

Medical Care Centers and Multidisciplinary Centers

Your Challenge

Several departments work together at your facility, and that’s exactly why patients are in good hands with you. However, this is difficult to replicate online, because each department needs its own presence without anyone losing sight of the big picture. Add to that established appointment processes, multiple systems, and, ultimately, the question of where a particular request actually came from.

Our Solutions

Information architecture that presents each department independently and explains how they interact

Subject-Specific Visibility by Field and by Location

Consistent tracking across all appointment channels, even when multiple systems are involved

Our Case Study

Relaunch of four departments with a comprehensive tracking infrastructure

Center for Cardiology, Augsburg

Clinic and Hospital

Your Challenge

For you, it’s about more than just individual appointment requests. Patients need to be directed to the appropriate level of care, referring physicians need to know what your facility offers, and open positions in nursing and medical staff need to be filled. The communication required for this spans departments, centers, and areas of responsibility, and it’s ultimately through digital systems that a coherent picture emerges.

Our Solutions

Awareness and educational campaigns on specific healthcare issues

Visibility by Hospital, Center, and Department

Recruiting Campaigns for Nursing and Medical Services

Our Case Study

Awareness Campaign to Reduce the Burden on the Emergency Room

Mannheim University Hospital

Starting a New Practice and Taking Over an Existing Practice

Your Challenge

The space, team, and equipment are all in place, and the opening date has been set. But your practice isn’t yet visible online—even though the practice sign has been up for a while and the first appointment is scheduled. The first few months will determine whether you’ll be working with a waiting period or a lead time.

Our Solutions

Build visibility before the doors open

Website, Appointment Scheduling, and Tracking Before the First Day of Treatment

Launch campaigns to ensure the calendar is full right from the start

Our Case Study

Appointment scheduling starting on the first day of the new business's establishment

Auromedicum, Frankfurt am Main

How Much Digital Marketing Costs for Your Organization

Starter

starting at 1,200 EUR

per month

For organizations looking to build out their digital marketing, including a landing page, conversion tracking, and a dashboard.

Growth

starting at 2,400 EUR

per month

For organizations seeking comprehensive support, including website development, media planning, and content strategy.

premium

Custom

per month

For organizations that want to expand their marketing to multiple channels.

Your contact person: Max-Raphael Feibel

10 years of professional experience in clinical practice

Certified health and nursing professional

Specializing in digital marketing in the healthcare industry for over seven years

Medical terminology on an equal footing, without translation loops

Schedule a no-obligation initial consultation, and let's work together to see what's realistic for your facility.

Get advice now

hello@partnerundsoehne.de

The Critical Challenges Facing the Healthcare Sector

Good medical care isn't automatically visible online

You care for patients, lead a team, and keep documentation and billing on track. Marketing is whatever’s left over. So it happens on the side: a website here, a portal profile there, an occasional ad. The result is activity without direction.

Why Traditional Marketing Approaches Fail in the Healthcare Industry

A medical facility is not an online store. The German Law on the Advertising of Medicines governs what you are allowed to advertise, while the GDPR governs what you are allowed to track—with stricter rules for health data than for other types of data. In addition, Google and Microsoft have their own guidelines for personalized health advertising.

Agencies without a medical background don't realize this until ads are rejected or the database can no longer support the system. Then they make adjustments, instead of building it right from the start.

Does this sound familiar to you?

You can find patients only by their names, not by the treatment they're looking for

Your website explains your services, but doesn't lead anyone to request an appointment

You run ads but don't know which inquiry resulted from them

Ratings are generated randomly rather than systematically

Phone calls, forms, and online appointment scheduling operate in parallel, without any consolidated analysis

It is precisely the services you want to expand that generate the fewest inquiries

You're unsure whether your measures comply with the HWG and GDPR

Get advice now

How We Support Healthcare Facilities

External digital marketing department

Upon request, we can handle all aspects of your digital marketing: taking strategic responsibility, managing day-to-day operations, and providing a dedicated point of contact. This is particularly useful if you don’t have an in-house marketing department or if your existing one is already at full capacity.

Visibility where patients are looking

Patients primarily search for symptoms, not practice names. We create service and topic pages tailored to these exact search queries, optimize your Google Business Profile as well as your profiles on jameda and doctolib, and ensure that your practice appears as a source in AI systems such as ChatGPT, Perplexity, and AI Overviews.

Ads That Are Permitted and Effective

We develop advertising campaigns aimed at influencing treatment decisions and review every ad copy against the German Law on the Advertising of Medicines and the advertising networks' guidelines before launch.

Website as a Digital Reception Area

We develop websites that guide patients through the appointment request process rather than simply providing information: clear information architecture—even when there are multiple departments and locations—integrated online appointment booking, and connectivity to the portals and systems through which your appointments are scheduled.

Measurability Through the Scheduling Process

We're building a tracking infrastructure that shows where each request comes from: server-side, with consent, and in compliance with the GDPR. In a real-time dashboard, you can view requests, channels, and costs for each appointment request at any time.

Reputation and Skilled Workers

We turn reviews into a systematic process rather than a random one and use the same digital infrastructure to connect your job openings with the people you want to hire.

Rely on proven expertise

Google Ads Partner
: Among the top 3% of Google Ads agencies in Germany

(opens in a new tab)

's Top 100 Owner-Managed Agencies 2026

(opens in a new tab)

Membership in the "
" (Digital Economy) Federal Association

Case Study

Bergstrasse Ortho Center

Successful digital strategies in medical marketing

One example of our successful implementation of medical marketing at Partner & Söhne is our collaboration with the Orthozentrum Bergstraße in Heppenheim. Through targeted SEO and SEA measures, we were able to significantly increase the visibility of this orthopedic center of excellence, which led to a marked increase in appointment requests from private patients. Today, patients from all over Germany travel to the tranquil town of Heppenheim an der Bergstraße to receive treatment for musculoskeletal disorders. We have been managing the digital marketing for the Orthozentrum Bergstraße since 2017 and have increased the daily rate of new patients by 300%.

The continuous and predictable full capacity utilization led to the appointment of an additional doctor.

We have been working very successfully with Partner und Söhne for over seven years now. The agency is highly competent and offers comprehensive online marketing that leaves nothing to be desired. If there is a problem, everyone is on the ball and quickly available. Many thanks for the great performance you provide!

Dr. med. Stefan Gouder

Specialist in orthopaedics and trauma surgery

An Overview of Our Services for Healthcare Facilities

Website and Patient Journey

Websites for medical practices, medical care centers, and clinics, designed for appointment requests

Information Architecture for Multiple Departments and Locations

Service Pages on Individual Treatments and Medical Conditions

Integration of online appointment scheduling; interfaces with tomedo and samedi

Multilingual Websites for International Patients

Visibility and Reputation

SEO for All Fields and Locations

Local SEO via Google Business Profile, jameda, and doctolib

GEO: Visibility in ChatGPT, Perplexity, Gemini, and the AI Overviews

Systematic Performance Management and Crisis Communication

Professional content that showcases the expertise of your practitioners

Advertisements and Patient Recruitment

Google and Microsoft Ads by treatment area and catchment area

Review of all advertisement copy for compliance with the Law on the Advertising of Medicines

Conversion-Optimized Landing Pages by Service

Social Ads for Education, Awareness, and Recruiting Skilled Workers

ChatGPT Ads as a New Advertising Channel

Data, Technology, and Compliance

Server-Side Tracking, Consent-Based and GDPR-Compliant

Real-time dashboard showing requests, channels, and costs per appointment request

Integration with practice and hospital systems (PVS, KIS)

Consulting on Data Protection and Advertising Law in Digital Marketing

Hosting, Maintenance, and Ongoing Technical Support

Case Study

Auromedicum Private Practices in Frankfurt

A case study of a successful local SEO strategy is our collaboration with the Auromedicum private practice group in Frankfurt am Main. Through targeted optimization measures, the practice was able to achieve optimal positioning right from the start, which led to a high number of appointment requests even before it opened. This success story demonstrates the importance of a well-thought-out local SEO strategy from the very beginning. After just six months, our efforts resulted in the affiliated center operating at full capacity for the first time.

Low labor costs: less than 6 EUR per appointment request

Full capacity after 6 months

Your first steps with Partner & Söhne

01

Free initial consultation, 30 minutes

Analysis of Your Current Online Presence and Visibility

How does your business compare to the competition in your service area?

The Most Effective Strategies for Your Organization, Specifically Identified

Initial quick wins that you can implement even without us

02

Strategy and Implementation

Analysis of the current state of all digital touchpoints, including appointment scheduling channels

Action Plan with Priorities, Timeline, and Budget

Implementation in Your Systems That Complies with the HWG and GDPR

Ongoing monitoring using the metrics that matter most to your organization

Book yourfree initial consultation at
now.

Find out how digital marketing can help your medical practice or clinic achieve long-term growth during a no-obligation healthcare strategy consultation. Schedule an appointment for your initial consultation right away, or reach out to us via the contact form or by email.

Book an initial consultation

hello@partnerundsoehne.de

Max-Raphael Feibel

Managing Partner

More Appointment Requests Through Strategic Digital Healthcare Marketing

The Challenges Faced by Various Healthcare Providers

Solo Practice and Group Practice

How Much Digital Marketing Costs for Your Organization

Starter

starting at 1,200 EUR

Growth

starting at 2,400 EUR

premium

Custom

Your contact person: Max-Raphael Feibel

The Critical Challenges Facing the Healthcare Sector

Good medical care isn't automatically visible online

Why Traditional Marketing Approaches Fail in the Healthcare Industry

Does this sound familiar to you?

How We Support Healthcare Facilities

External digital marketing department

Visibility where patients are looking

Ads That Are Permitted and Effective

Website as a Digital Reception Area

Measurability Through the Scheduling Process

Reputation and Skilled Workers

Rely on proven expertise

Bergstrasse Ortho Center

An Overview of Our Services for Healthcare Facilities

Website and Patient Journey

Visibility and Reputation

Advertisements and Patient Recruitment

Data, Technology, and Compliance

Auromedicum Private Practices in Frankfurt

Your first steps with Partner & Söhne

Free initial consultation, 30 minutes

Strategy and Implementation

Book yourfree initial consultation at now.

's Frequently Asked Questions About Digital Healthcare Marketing

Book yourfree initial consultation at
now.