Why digital marketing is essential for concert and event venues
Empty rows despite attractive events? Do you feel that you are not reaching enough potential visitors? If the occupancy rate at individual events does not meet expectations, it is often not due to the quality of the program, but to a lack of visibility in the digital space. We see time and again that valuable opportunities are missed due to a lack of digital measures and that the relevant target group never finds out about the events or only finds out about them too late.
A well thought-out digital presence helps you to stand out from the crowd, reach the right people at the right time and ultimately increase your sales figures.
Not in the mood for empty stands? Make a non-binding inquiry now.
Increasing ticket sales through a holistic advertising strategy
The audience is there - it just has to find its way to your events.
The solution to this lies in a cross-channel digital marketing strategy. This makes it possible to reach your target groups exactly where they are - whether they are searching for events on Google or scrolling through social media feeds.
With professional tracking and comprehensive monitoring, we create the basis for data-based decisions. Instead of marketing based on gut feeling, we conduct systematic analyses that show which measures actually sell tickets and which do not. This allows us to target your budget where it will have the greatest impact.
Case Study: GLEIS4 Frankenthal
Our collaboration with the GLEIS4 cultural center in Frankenthal is an impressive example of what effective digital marketing for event venues can look like. The particular challenge of this project was to implement a successful marketing strategy after the move to a new location.
We developed an overall concept that encompassed several key areas:
Development of a fully integrated ticket shop with Eventim.Light
Integration of comprehensive conversion tracking for data-driven decisions
Development and implementation of targeted Google Adsand social media campaigns to maximize ticket sales and increase visibility
Additional Promotion of the location as an event venue for external events in order to develop a further source of added value
Why we are the right contact
Through our many years of experience working with renowned cultural institutions, we have developed an expertise that enables us to develop digital marketing strategies that incorporate the specific requirements of the cultural sector. We are familiar with the challenges that concert and event venues face on a daily basis - from seasonal fluctuations to competition from other digital entertainment offerings.
Max-Raphael Feibel
Managing Partner- Over 10 years of professional experience in the event industry
- Completed degree in Music Business B.A. from the Popakademie Baden-Württemberg
- Specialized in digital marketing for promoters and artists
Digital event and cultural marketing
Plannable & resource-saving
Reach your target groups - with the right channel mix
The diversity of the art and culture scene is reflected in the diversity of its target groups. Each channel fulfills its specific task within the customer journey:
Google Ads: Be present when people are actively searching
With Google Ads, you can reach people who are specifically looking for cultural events in your region. Through precise keyword control and regional targeting, you can address potential visitors exactly when they are most interested.
Meta Ads: arouse interest and generate impulse purchases
TikTok: Inspiring the young target group
Holistic approach for maximum success
Successful digital marketing of cultural events is based on the interaction of different channels. The combination of different channels makes it possible to optimally address your potential visitors at every stage of the customer journey.
Awareness
Attention through social media campaigns
Interest
Consideration
Remarketing to interested users
Action
Conversion-optimized landing pages for ticket sales or direct links to the ticket store
Our experience shows that the performance of search and social ads is closely linked. In numerous tests with different events and target groups, we have found that concerts with active social ads achieve significantly better results via Google Ads. Switching off social ads, on the other hand, leads to a noticeable decline in sales via search ads. We have not noticed this correlation in any other industry as clearly as in the cultural sector.
Letting as a further source of added value
Is your venue underutilized on all days? Most concert and event venues have periods when their premises remain unused - in many cases wasted economic potential. If renting out your venue is an option for you, we will be happy to help you generate qualified leads through target group-oriented digital marketing measures - whether for corporate events, private parties or external cultural events.
Case Study: Old fire station
In addition to selling tickets, the Alte Feuerwache Mannheim faced another challenge: how to establish the rental of the attractive premises as an additional source of income alongside regular cultural operations.
We developed a complete marketing funnel for room rental: from specialized landing pages for each individual room to targeted advertising campaigns for companies and private individuals. Through this strategic approach, we were able to help increase occupancy and help the Alte Feuerwache tap into an important additional revenue stream.
Our services at a glance
Media planning
Tracking
Funnel marketing
Lead generation
Monitoring & Reporting
Landing page creation
Campaign planning
Creative creation
A/B Testing
Copywriting
Ticket stores we have already worked with
In the course of our cooperation with various cultural institutions, we have already gained extensive experience with different ticketing systems in the industry. Whether Eventim Inhouse, Reservix or Co*Pilot - we know the technical requirements and special features of the various systems and can provide you with advice if required.
Cooperation process
Your first step with Partner & Söhne
Project process and further steps
The initial meeting is followed by a structured project process based on close cooperation. From analysis and strategy development to implementation and ongoing optimization - we accompany you every step of the way to ensure that your events have a successful long-term presence on the web.
Prices
The close partnership enables us to respond to your needs and objectives. Unlike other providers on the market, we choose very carefully who we work with. After the initial consultation, we can give you a realistic estimate of the effort and costs involved.
20% discount on the current daily rate for all players in the music industry.
Book your free initial consultation now
Contact us with your project inquiry and find out more about our approach and solutions in digital marketing. We look forward to a non-binding and free initial consultation.
For further information and to make an appointment, please contact Max-Raphael Feibel at any time.