More patients through strategic digital healthcare marketing
Professional digitalization for MVZs, clinics and larger healthcare providers
Successful healthcare providers today rely on data-driven digital marketing to systematically attract patients and recruit specialists. Due to the complexity of the structures, the challenges are completely different. Find out in a free initial consultation how your healthcare facility can successfully master the digital transformation.
Book your free initial consultation now
Healthcare companies achieve an average 3.62:1 return on investment through digital marketing
of respondents trust online reviews as much as personal recommendations
of patients would like to be able to book appointments online
The critical challenges of larger healthcare providers
As an MVZ or clinic, you face unique digital challenges
You manage different specialties under one roof, have complex decision-making structures and high fixed costs that require a continuous inflow of patients. At the same time, you need to find and retain qualified specialists in a competitive market.
Do you recognize these digital vulnerabilities?
- Your online presence does not optimally reflect the expertise of all specialist areas
They are invisible in subject-specific search queries
- Your appointment booking systems are not coordinated
- Your reputation management is uncoordinated and uncontrolled
Why traditional marketing approaches fail at your institution
Single practice marketing won't work for you. The complexity of your multidisciplinary teams, different target groups per specialist area and high compliance requirements call for specialized strategies that are tailored to your structure.
- You do not have specialist landing pages for different specialist areas and treatment concepts
- Your appointment booking and patient communication are not integrated
- You are unsure about data protection requirements in digital marketing
These digitalization gaps slow down your growth:
Our healthcare marketing solutions for your facility
Digitalization in the healthcare sector - especially for your MVZ or clinic structure
Your challenge: As a complex healthcare structure, you need customized digital strategies that take into account both patient recruitment and specialist recruitment.
Our solution for you:
- Development of uniform digital strategies for all your specialist areas
- Integration of your various practice software systems into marketing workflows
- Development of specialist patient journeys for your treatment areas
- GDPR-compliant data collection and processing for your institution
Visibility & reputation management for your supply structure
Your problem: Patients are searching for both your medical center/clinic and specific specialists at your facility. Without a strategic online presence, you will lose valuable patients to smaller, more digitally visible practices.
Our approach for you:
- Healthcare SEO for all your specialties and locations
- Systematic evaluation management across all platforms for your facility
- Specialist content strategies and expert positioning of your practitioners
- Local SEO for all your locations and specialist areas
Performance marketing & acquisition of new patients for your facility
Your reality: You have high fixed costs and need to continuously attract patients. At the same time, your acquisition costs have risen due to competition and regulation.
Our services for you:
- Specialist Google Ads for your various treatment fields
- Conversion-optimized landing pages for each of your disciplines
- Marketing automation and smart workflows to relieve your teams
Your expert for digital healthcare marketing
Arrange a no-obligation initial consultation with our digital healthcare marketing experts and let us develop a customized solution for your project together.
Max-Raphael Feibel
Managing Partner10 years of professional experience in clinical practice
Certified health and nursing professional
Specialized in digital marketing in the healthcare industry
Medical terminology at eye level
Rely on proven expertise
Practical example: Orthozentrum Bergstraße
Orthozentrum Bergstrasse's visibility in search engines was fundamentally improved with a long-term content strategy. Right from the start, the focus was on quality: well-founded specialist articles, a high-performance website and targeted digital advertising have continuously increased the relevance of the practice since then - and ensure noticeably more and qualified appointment requests.
"We have been working very successfully with Partner und Söhne for over seven years now. The agency is highly competent and offers comprehensive online marketing that leaves nothing to be desired. When there's a problem, everyone is on the ball and quick to respond. Thank you very much for the great performance you deliver!"
Dr. med. Stefan Gouder
Specialist in orthopaedics and trauma surgery
Our services for healthcare companies at a glance
Responsive healthcare websites with GDPR-compliant technology
- Specialist landing pages for all your treatment areas
Integration of appointment booking and patient communication
- Multilingual websites for your international patient clientele
Website & online presence
- SEO for all your specializations and locations
- Google Ads for your medical services
- Strategy consulting and implementation for patient journey optimization
- Local visibility for all your practice locations
Visibility & acquisition
- Systematic evaluation management for your facility
- Content marketing with your medical expertise
- Online reputation monitoring for all your specialist areas
- Crisis communication in the event of negative reviews
Reputation & trust
- GDPR-compliant analytics and tracking for your patient data
- Integration with your practice software (PVS, HIS)
- Secure patient data processing according to your standards
- Compliance consulting for your digital marketing
Technical integration & compliance
Cooperation process
Your first steps with Partner & Söhne1. free initial consultation (30 minutes)
- Analysis of your current online presence
- Assessment of the digital visibility of your specialist areas
- Identification of the greatest optimization potential for your facility
- First quick wins for your success
2. strategy development & implementation
- Detailed as-is analysis of all your digital touchpoints
- Development of an integrated healthcare marketing strategy for you
- GDPR-compliant implementation of all measures in your systems
- Continuous performance monitoring with company-relevant key figures for your facility
Investment and profitability
Transparent pricing with measurable success
Successful digital healthcare marketing is a strategic investment in your sustainable growth. Our MVZ and clinic clients typically achieve:
Measurable success that can be expected:
- Significant increase in your online appointment bookings
Shortened patient acquisition cycles for your specialist areas
- Significantly improved online reputation and ratings for your organization
- Successful specialist recruitment via digital channels for your vacancies
- Sustainable results after just 3-6 months
You will receive an individual ROI forecast for your facility in a free initial consultation.
Book your free initial consultation now
Contact us for a no-obligation healthcare strategy consultation and find out how digital marketing can sustainably advance your MVZ or clinic.