More desired mandates thanks to digital law firm marketing

SEO, advertising and web development specifically for law firms and legal consultancies

Successful law firms today rely on digital marketing to systematically win attractive new clients. Find out in a free consultation how you too can make your expertise visible online and continuously generate qualified inquiries.

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Book your free initial consultation now





    500 %
    Return on investment over three years through digital marketing - with an average payback period of just 14 months.
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    10 %

    Searchers do not hire a law firm with an average rating of less than 4 stars.

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    35 %

     doubt the competence of law firms with outdated websites.

    The critical challenges facing traditional law firms

    The search for a law firm begins online

    Behavior in the search for legal support has changed fundamentally. While recommendations and the telephone directory used to be the primary sources of information, today the search for legal advice almost always begins online.
    • The change in search behavior:

    • The first source of information is online research on law firms

    • Reviews on the internet significantly influence the decision

    • Specialization is specifically sought and demanded

    • Mobile search shapes user behavior

    Established law firms remain invisible online

    Despite the change in search behavior, many established law firms are missing out on this transformation. The paradox: despite their excellent qualifications and references, they are barely visible online for potential new clients.

      The most common weak points:

    • Outdated or non-existent websites
    • No search engine optimization (SEO)

    • Lack of strategic online positioning

    • Inadequate valuation strategy
    • Large law firms dominate the search results

    Promoting strategic visibility

    Your law firm cannot be found online. While large law firms with professional marketing teams dominate the first places on Google, smaller and medium-sized law firms are often lost in the digital masses.

    • Our service:

    • Targeted search engine optimization for your specialist departments

    • Local visibility for regional mandate acquisition

    • Content marketing that highlights your expertise

    • Presence on all relevant channels - structured and uniform

    Digitization backlog costs mandates

    Modern mandates are created online - and this leads to clear expectations:

    • Online appointment booking around the clock
    • Digital communication channels for quick queries
    • Transparent information on services, procedures and costs

    • Secure digital transfer of documents

    • Our service:

    • Modern website with online appointment booking
    • Digital portals for secure and simple mandate communication

    • Automated processes for handling initial contacts

    • Clear and comprehensible processes that create trust

    Your expert for law firm marketing

    Arrange a non-binding initial consultation with our digital visibility expert and let us develop a customized solution for your project together.

    Katrin Kratz

    Managing Partner
    • 8+ years of professional experience in digital marketing

    • Specialization in visibility & reputation management
    • SEO strategist with a deep understanding of complex topics
    • Data protection-compliant marketing for the legal sector
    Enquire now without obligation
    • What our clients say

      "Thanks to the professional support of Partner & Söhne , we were able to triple our client inquiries and at the same time significantly improve the quality of the inquiries. The expert advice was particularly impressive, showing that there is real expertise in law firm marketing here."

      Dr. Klaus Müller, specialist lawyer for employment law


    Our services for law firms at a glance

      Website & SEO

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      Professional law firm websites
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      Search engine optimization (SEO) for legal areas

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      Local SEO: Regional mandate acquisition

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      Content marketing and thought leadership

      Marketing & Advertising

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      Digital advertisements (Google Ads + Social Ads)
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      Reputation management and online reviews
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      Remarketing for website visitors

      Strategy

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      Strategy development and law firm positioning
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      GDPR-compliant analytics and tracking
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      Regular reporting and real-time dashboard
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      Integration of law firm software and CRM systems

      Automation & Development

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      Optimized workflows take the pressure off your team
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      Digitization of analogue processes
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      Always up-to-date thanks to CRM-supported mandate files

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      Data security in the digital client relationship

    Cooperation process

    Your first steps with Partner & Söhne

    1. free initial consultation (30 minutes)

    • Analysis of your current online situation
    • Identification of your goals and challenges
    • Initial strategic recommendations
    • Non-binding potential analysis

    2. strategy development & implementation

    • Detailed as-is analysis of your online presence
    • Competition analysis in your area of law
    • Professional implementation of all measures
    • Continuous monitoring and transparent performance measurement

    Prices and packages

    Successful law firm marketing is an investment in the future of your law firm. We offer fair, transparent pricing models based on your individual requirements:

    Our price philosophy:

    • Individually calculated: based on your goals, size and specialist areas

    • Transparent cost breakdown: no hidden fees

    • Scalable solutions: available from as little as EUR 2,400* per month

    In a free initial consultation, you will receive an initial assessment of which measures and investments make sense.

    *For individual law firms and small law firms, we offer attractive starter packages at reduced rates. Just ask us.

    Book your free initial consultation now

    Contact us for a no-obligation consultation and find out how digital marketing can sustainably advance your law firm.
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    Your direct contact:

    Katrin Kratz

    Managing Partner





      Frequently asked questions about law firm marketing