AI Act Now! Free Online Seminar for Healthcare Professionals
What It's All About
Two perspectives that rarely share the same space come together:law and marketing.The central theme of the evening:Compliance and marketing are two sides of the same coin. Those who properly fulfill their AI obligations automatically have the foundation for credible communication, while those who treat AI usage merely as a marketing claim—without fulfilling the underlying obligations—leave the legal consequences to chance.
A 45-minute presentation divided into two segments, followed by a 15-minute Q&A session. A continuous, anonymized website example (“We work with AI”) runs throughout the entire evening, examined from both the legal and marketing perspectives, until both viewpoints come together live to form a viable solution.
The Speakers
Max-Raphael Feibel
Founder & Management, Partner & Söhne
His focus is on digital healthcare marketing for medical practices, medical care centers, and clinics.
Daniel Kleiboldt
Law Degree (University of Münster), LL.M., and Software Engineer
Through Kleiboldt Legal Engineering (based in Gütersloh), he advises medical practices, medical care centers, and hospitals on the EU AI Act, the MDR, and the GDPR.
What Questions the Webinar Answers
Under what circumstances does a medical practice or medical care center automatically become an “operator” under the AI Act, and what specific consequences does this entail?
Which three obligations are also relevant to marketing: AI competence under Article 4, human oversight, and patient information/transparency?
How can one phrase “We use AI” on a website, in a practice newsletter, or in a magazine ad without violating the HWG, Section 50 of the AI Act, or Section 26(11)?
How do patients and referring physicians interpret the mention of AI use, and when does it become a sign of trust rather than a risk signal?
What happens in a worst-case scenario if a practice overuses or conceals its use of AI?
What is the logical next step after that—for a private practice, a medical care center, or a healthcare advocate?
Who Should Consider Participating
The webinar is aimed at physicians in private practice and those employed by medical practices, managers of medical care centers, practice teams responsible for marketing or communications, and key influencers such as medical boards, associations, and professional societies.
Further contributions
Updates on our work and our perspectives on the issues that concern us.
We look forward to hearing from you.
Katrin, Maximilian, and Max-Raphael
Managing Partners