AI-supported content creation

In today's fast-paced working world, it is often a challenge to regularly produce high-quality content for the blog and company website alongside day-to-day business. However, with the use of AI assistants(Large Language Models, LLMs for short) and an optimized meeting culture, this process can be made much more efficient.

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Maximilian Hohenstatt
December 23, 2024
December 23, 2024

Efficient workflow: from meeting minutes to blog articles

Today, the transformation of meeting minutes into high-quality blog articles takes place in a hybrid process involving AI support and human expertise. Instead of laboriously creating outlines manually, AI assistants can generate initial structured drafts from the minutes. These are then refined and optimized step by step. The thematic focus can then be adjusted manually and additional relevant keywords added. A decisive factor for success is the precise control of the AI through targeted prompts. Experience shows: The more specific the instructions, the better the result. However, there needs to be a balance between prompt complexity and the desired outcome. Some AI assistants already offer the option of creating personalized versions of the AI and formulating content according to a preset tone of voice. This makes work easier, especially if several contributions are to be written according to the same principle.

Optimized meeting culture as the basis for content creation

In order to gain useful content from meetings, it is essential to consciously organize the discussions. This can be helpful:

Prepared question sets for targeted knowledge generation
Focused discussions on relevant topics
Structured logging of the most important findings

Not only meeting content should form the basis for blog posts, but also practical experiences from day-to-day work and other relevant topics should be included.

Human quality assurance in the AI-supported workflow

Despite all the technological support, the final quality control should be carried out by experienced copywriters. They ensure that:

the quality of the content meets the requirements

the tone matches your own brand or company

no exaggerated promises are made

the texts are relevant for the target group

Conclusion: Efficient content creation with AI

The combination of AI support, optimized meeting culture and human expertise enables content creators to regularly produce high-quality blog articles despite limited time resources. The key to success lies in striking the right balance between good preparation, well thought-out prompts, automated support and human control.