April 13, 2023
Start into the year 2023
At the beginning of the year, we had the pleasure of two internal highlights: in addition to the start of a new business year, January also marks the one-year anniversary of our newly founded GmbH and Katrin Kratz joining the management.
In addition, our team was expanded in the first quarter of this year with the addition of Siori Körner. She is primarily involved with data and analytics, including reporting and the evaluation of website and advertising data, thus creating a high-quality database for the optimization of our campaigns and projects.
BASF Culture
The beginning of the year also saw the launch of a number of exciting projects for us, such as our collaboration with BASF Kultur. As part of the concert program, the DAX-listed company brings internationally renowned and promising artists from the classical, jazz and pop scenes to its stages in Ludwigshafen. In this way, they make a considerable contribution to the promotion of art and culture and also make a major contribution to the sustainable, attractive development of the Rhine-Neckar metropolitan region.
On the basis of a strategically aligned social organic and paid strategy, including editorial planning, we support BASF Kultur in the development and creation of content for its social media channels and thus help it to achieve an optimal digital presence. In addition, we are responsible for social and Google ads to promote individual concerts and event series.
KitchenUpgrade®
Also at the beginning of the year, another new project started for us: KüchenUpgrade® enables with its services to upgrade the kitchen with high-quality countertops made of natural stone, ceramic and quartz stone. The existing kitchen not only gets a new look, but at the same time improved functionality and thus a second life. In this way, the desire for modern living can be combined with a sustainable use of resources. KüchenUpgrade® is backed by one of Germany's largest B2B manufacturers in this field.
In the course of our collaboration, KüchenUpgrade® makes use of our full and holistic range of digital communication services: After developing a digital D2C strategy, we redesigned and implemented the company website. For the subsequent task of generating leads and drawing the attention of appropriate target groups to the services of KüchenUpgrade®, we use tailored advertising campaigns within the social platforms of Meta and Pinterest as well as within the search engines of Google and Microsoft. We continue to provide ongoing support and optimization of the entire funnel.
Outlook Q2
As exciting as the beginning of the year was, we are now looking forward at least as much to the second quarter that has already begun. This starts directly with a big milestone: We celebrate the 5th anniversary of the Partner & Sons brand and are happy about everyone who has accompanied us on our way so far.
In May, we can look forward to our joint visit to the OMR trade fair in Hamburg, where we can look forward to many exciting presentations, interesting acquaintances and also familiar faces!
And to stay on the topic of Hamburg: With the upcoming relocation of our managing director and shareholder Maximilian Hohenstatt, we are now also represented in the north of Germany and available for projects and partnerships on site in Hamburg.
