Strategy

The multitude of online marketing tools available are - at least in theory - accessible to all. The distinction of a targeted and successful implementation is mostly made by the underlying strategy. Planning and controlling this alignment is an essential part of our work.

Our strategy services

We support you in identifying relevant target groups and channels, in winning new customers, in improving customer loyalty and in increasing your sales through targeted measures.

Target group analysis

Together with you, we develop relevant target group personae for the marketing of your products and services.

Who is my target group and if so, how many?

Analysis and structuring of already existing data sets

Elaboration of role models (personae)

Competitor analysis

We don't have to reinvent the wheel: With the help of a competitor analysis, we identify relevant channels and content and set realistic, market-driven targets & KPIs.

Market analysis of competitors' digital presences

Evaluation of unique selling points and potentials for your company

Identify strengths and weaknesses of the competition

Budget planning

Together with you, we work out the best possible budget distribution across different channels and analyse the expenditure on a monthly basis.

Budget advice - How much budget do you need in which advertising network?

Optimal channel selection to suit your budget and target group

Real-time control and recommendations on ongoing campaigns

Canal conception

We design your digital channels for an above-average and target group-oriented user experience for your customers - at all touchpoints.

Conception of a multi-channel strategy

Advice and implementation from a single source

Be seen: Create a presence where your customers are.

Audits, Analyses & Reporting

In a detailed audit, we analyse the current status quo of your digital channels to identify potential strengths and weaknesses.

We offer audits on SEO, SEA, website, social media, performance and more

Analyses: We help you to increase and use your data quality

Transparency: We create regular reports according to your wishes


Our projects

Our clients include internationally active production companies as well as service providers from various industries. Here you will find a selection of our projects in the areas of strategy, websites, search, social & ads.

Partner:inside, Software & Tools

Get to know our network of freelancers and learn more about our partners, platforms and the software we use to realize your projects.
Learn more

Not found what you are looking for?

Our portfolio includes many services in digital communication. During implementation, we always emphasise high quality and economic sustainability. You can find out more about our services in detail on our topic pages. We would also be happy to advise you in a personal meeting.