More Growth Through Strategic Digital Marketing

Many startups invest in growth without knowing which channels align with their business model, how their digital value creation can work, or which metrics are truly relevant.

We take a different approach: We work with you to plan how digital marketing can contribute to growth and your growth goals, and if needed, we take over full coordination as your external marketing department. Before we get started, we honestly assess whether we see realistic potential for your startup. If so, we build a foundation that scales with you.

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Startups have raised capital during our collaboration
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Years of experience in startup growth and go-to-market
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Companies that have worked with us have a market value
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    The Critical Challenges Facing Startups in the Growth Phase

    Too much going on at once, not enough structure

    You’re developing a product, leading a team, and talking to investors—all while trying to build your digital presence. Resources are limited, and the pressure to deliver is high. To achieve quick results, you hire an in-house marketing jack-of-all-trades who is expected to manage all channels at once.

    Does this sound familiar to you?

    • No clear idea of which digital channels are truly effective

    • The website doesn't reflect how far along your product is

    • Investing in marketing, but qualified leads are not coming in

    • The reports show activity, but no figures that would convince investors

    • Operational needs, but no resources for a full team

    Why Traditional Marketing Approaches Fail for Startups

    A startup is not a traditional small or medium-sized business and therefore requires a different marketing approach. The demands for speed, scalability, and measurability are fundamentally different. Those who start with generic campaigns or off-the-shelf strategies will burn through their budget without building any real traction. The first 12 months often determine the company’s future and must demonstrate that digital value creation can indeed work.

    What startups really need is a digital setup that scales with them: ready to go quickly, measurable at every step, and consistently focused on the target audience—whether that’s customers, partners, or investors.

    How we support startups

    External digital marketing department

    If needed, we can step in as interim managers to handle all aspects of your digital marketing: taking strategic responsibility, managing day-to-day operations, and ensuring clear communication both internally and externally. This is particularly valuable if you don’t yet have your own marketing team or if you need additional capacity on short notice during a growth phase without having to establish permanent structures.

    Digital value creation from the very beginning

    Before a single campaign goes live, we work together to address the key questions, define relevant KPIs for all stakeholders, and develop a strategy and project plan for the first 12 months.

    This planning of digital value creation serves as the starting point for every collaboration and replaces gut feelings with a solid foundation.

    Identification of opportunities for scaling

    Sustainable growth doesn’t come from short-term, knee-jerk reactions, but from a strategy that’s designed for the long term while still evolving constantly. We provide ongoing support for your startup, constantly identifying new opportunities: new channels that align with your stage of development, target audiences you haven’t reached yet, or markets that represent the next logical step. Not based on gut feelings, but on data.

    Scalable technical infrastructure

    From day one, we build a transparent, scalable technical foundation: accurate tracking, GDPR-compliant data collection, and real-time dashboards that keep you informed about the performance of your campaigns at all times.

    Financial and Media Planning

    At the start of our partnership, we’ll help you with financial and media planning: What budget is realistic for your phase? How can you allocate it effectively across channels and initiatives? This planning provides clarity—for you, your team, and your investors.

    Stakeholder Reports

    We prepare your marketing data so that it is clear and meaningful to external stakeholders— whether it’s growth metrics, CAC, lead quality, or a breakdown of channel performance.

    And we take it a step further: Together, we create clear data structures and scalable reporting systems that reveal your startup’s full growth potential. For investors making decisions in the next funding round, it’s not activity reports that matter—it’s reliable data that builds trust and demonstrates your scalability.

    Whether it's seed funding, Series A, or beyond: We help you build the data foundation that not only prepares you for future funding rounds but also actively secures them.

    Rely on proven expertise

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    In 2026, Partner und Söhne ranked among the top 3% of Google partners in Germany.

    This distinction reflects proven performance, sustainable growth, and strong customer loyalty.

    Case Study
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    helped osapiens achieve unicorn status

    osapiens develops cloud-based software solutions for sustainability reporting and ESG management and now has over 1,300 customers worldwide. As the Mannheim-based company accelerated its international expansion, it needed a digital infrastructure that could keep pace with this growth.

    Since 2023, we have been supporting osapiens on this journey: from the initial website relaunch to the development of a scalable multi-site WordPress system and ad campaigns in over 20 countries.

    The result: In January 2026, following a $100 million funding round, the company reached a market value of $1 billion, thereby achieving the coveted unicorn status.

    "Partner & Söhne successfullyPartner & Söhne and managed two website projects (WordPress Multisite) for us. We also collaborated with them in the area of performance marketing (Google Ads). The project team was extremely reliable and professional, and always implemented changes quickly and flexibly. Communication was seamless, and they provided excellent suggestions for optimization. It was a pleasure working with the team, and I highly recommend Partner & Söhne an agency."
    Lucinda Schütz - Marketing & Communications Manager at osapiens

    An Overview of Our Services for Startups

    Strategy & Go-to-Market

    • Business Viability Assessment Before Project Launch
    • Channel and target audience research as the basis for budget decisions
    • Development of a Digital Growth Strategy
    • Financial and media planning at the start of the collaboration
    • Interim management of all digital marketing activities

    Technical Infrastructure

    • Conversion-optimized websites built on WordPress or Webflow
    • Scalable multi-site systems for international markets
    • GDPR-compliant tracking and analytics infrastructure
    • Real-time dashboards for ongoing performance tracking

    Performance & Lead Generation

    • Search Ads and Social Ads for B2B and B2C
    • Building and optimizing complete lead funnels
    • SEO/GEO Strategy for the DACH Region and International Markets
    • Conversion Rate Optimization for Existing Digital Channels

    Reporting and Investor Relations

    • Preparation of investor-relevant marketing metrics
    • Regular performance reporting for internal and external stakeholders
    • Data-driven decision-making for budget planning and scaling
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    Your contact:
    Maximilian Hohenstatt

    Schedule a no-obligation initial consultation, and let’s work together to develop a customized growth strategy for your startup.

    Free initial consultation
    Case Study
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    Achieve a successful funding round with foodforecast

    foodforecast is revolutionizing the food industry with AI-powered sales forecasts and automated ordering processes. Since 2021, we have been supporting the Cologne-based tech startup on its journey—from its first website to successful funding rounds and international expansion.

    From the very beginning, our role went beyond traditional agency work: We built a robust digital infrastructure that enabled foodforecast to focus on its core business. The tracking and marketing automation solutions we developed laid the groundwork for data-driven decisions at every stage of growth.

    The result: foodforecast now uses its technology in thousands of stores, has automated millions of orders, and secured a funding round of three million euros in 2024. The next round followed in February 2026: an additional eight million euros to support the company’s sustainable growth.

    With Partner & Söhne , we had someone right from the start who not only advised us, but really supported us. They took us from a German website to an international platform in five languages, opened up LinkedIn as a sales channel and set up lead tracking with HubSpot. They supported us digitally in every phase - whether it was founding, financing or scaling. This combination of digital expertise and long-term thinking is exactly what a start-up needs.
    Justus Lauten - Founder & CEO of foodforecast

    Your first steps with Partner & Söhne

    01

    Free initial consultation

    • Analysis of your current digital presence and marketing efforts
    • Assessment of Your Visibility and Lead Generation
    • Identifying the greatest growth potential
    • Initial quick wins and concrete recommendations for action
    Free initial consultation

    02

    Strategy Development & Implementation

    • Detailed analysis of the current state of all digital touchpoints
    • Developing an Integrated Growth Strategy for Your Startup
    • Quick Start: Get started in just a few weeks
    • Continuous performance monitoring using relevant growth metrics

    What to Expect

    Successful startup marketing is a strategic investment in your long-term growth. Our startup clients typically achieve:

    • Significant increase in qualified leads from organic and paid channels
    • Building a scalable digital infrastructure that keeps pace with your growth
    • Measurable results and clear KPIs—transparent for you and your investors
    • Sustainable results through long-term strategies

    During the free initial consultation, you’ll receive a personalized assessment with realistic growth goals for your startup.

    Free initial consultation

    We look forward to your inquiry

    Book a free initial consultation with your startup contact, Maximilian Hohenstatt, or contact us via email, phone, or LinkedIn.

    hello@partnerundsoehne.de
    +49 621 533 999 82
    Networking on LinkedIn
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    Frequently Asked Questions About Startup Marketing