Partner & Söhne a Google Premium Partner for 2026

Google's highest award for agencies and what it entails

There are many certifications in the agency market. Some can be earned after completing an online course, while others can simply be purchased for a fee. Google Premium Partner status doesn’t work that way. It can neither be bought nor quickly attained, which makes it one of the most credible accolades a Google Ads agency can hold. That’s why we’re thrilled that Partner & Söhne achieved Partner & Söhne status in 2026. It confirms what we’ve understood for years as the foundation of our work: thinking sustainably, working for the long term, and delivering results that stand the test of time.

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Max-Raphael Feibel
March 17, 2026
March 17, 2026

What is Google Premium Partner status?

Thousands of agencies worldwide are part of the Google Partner Program. Premium Partner status is the highest level and is awarded annually only to the top 3 percent of agencies that rank among the best in their country.

The evaluation is based on three factors:

Performance: What are the results of the campaigns we manage?

Growth: How has the volume of managed ads changed over time?

Stability: How many long-term business relationships do you have?

What Google measures with these three factors can be boiled down to a simple question: Has this agency consistently delivered results over a long period of time in a way that earns companies’ trust and helps them grow? The status is therefore not a snapshot of a single strong quarter, but rather a reflection of a consistent track record over time.

What are the benefits of working with a premium partner agency?

The award offers tangible benefits that directly impact day-to-day operations. As a Premium Partner, Partner & Söhne has Partner & Söhne to dedicated contacts at Google, which makes a noticeable difference when it comes to technical questions, campaign issues, or escalations. Issues are handled with higher priority and at a level of service that is not typically available through standard support.

In addition, Premium Partners gain early access to new features and beta functions. New ad formats, bidding strategies, and targeting options are made available to Premium Partners before they are rolled out to the broader market. This gives them a real head start when it comes to testing and implementing new opportunities.

Last but not least, this status is backed by an independent, data-driven evaluation conducted by Google itself. Those looking for a Google Ads agency rarely have objective criteria for comparison at their disposal. The Premium Partner status, however, is one such criterion. It reflects our commitment to our work: not to focus on short-term gains, but to manage campaigns that deliver lasting results.

We are grateful for this award and look forward to many more projects in the Google ecosystem!

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