Q4/2023

As a business owner, your business success stands and falls with the quality and quantity of the leads you generate. But one crucial question often remains unanswered: Which of your online measures actually lead to high-quality leads that later become customers? The answer lies in offline conversion tracking - a method that closes the gap between your digital lead generation and actual sales. In this article, you will learn how this technology takes your lead generation to the next level and measurably improves it.

The introduction of AI Overviews in Germany at the end of March 2025 has fundamentally changed the search landscape on Google. The new AI-supported function automatically summarizes information from various sources and presents it to users directly above the classic search results. For website operators and SEO managers, this presents new challenges and a variety of strategic considerations.

According to the official Regulation 2024/3228, the European Commission will shut down the online dispute resolution platform (ODR platform) on July 20, 2025. This results in specific obligations for all online retailers and service providers. We show you what measures you need to take to stay on the safe side legally.

A landing page is a company's digital business card and often the first point of contact with potential customers. In this article, we take a detailed look at which elements make a landing page successful and how it can be optimized for optimal conversion rates.

On June 28, 2025, the Barrierefreiheitsstärkungsgesetz (BFSG) will come into force, which will represent a decisive step towards greater digital participation and accessibility. This law obliges companies to design their digital presence in such a way that it is accessible to all people.

Vanity metrics such as page views or followers are impressive on the surface, but rarely offer real added value for strategic decisions as they are often manipulated or lack context. Instead, actionable metrics that show clear connections to business goals and enable concrete options for action, such as conversion rates or engagement rates, are crucial. If you want sustainable success, you need to critically scrutinize superficial figures and focus on meaningful metrics.

We know the challenge of regularly creating high-quality content for the blog and company website alongside day-to-day business. However, with the use of AI assistants(Large Language Models, LLMs for short) and an optimized meeting culture, this process can be made much more efficient.

For over two decades, Google was the standard: one search query, one list of links as a result. But since the end of 2023, this familiar landscape has been changing. AI-supported search engines such as Perplexity, You.com, Google Gemini and ChatGPT Search are establishing alternative ways of processing information. Even in the classic Google search, the new "AI Overview" function is already automatically summarizing information from various sources in many countries. This means more choice for users: In addition to the usual collection of links, they can now also receive directly formulated answers - compiled from various sources by AI.

For seven years now, we at Partner & Söhne have been supporting companies on their way to a target group-oriented and contemporary digital presence. True to the principle "Practice what you preach", we have been working intensively on the further development of our own brand in recent months.

Whether to expand a website, as a creative outlet or to provide information: blogs are an integral part of the Internet and accompany many people in their everyday lives. As a blog can also contribute to a company's positive reputation, it is also a popular marketing tool. But how do you get started? How should a blog be designed? And how do you find the right topics? In this article, we give you a compact summary of the perfect blog article: Blogception, so to speak.

Have you already made an appointment for the semi-annual tire change at the garage? Do you regularly take your vehicle for its MOT? And why are we asking you these questions at all?

SEO and SEA are essential components of search engine marketing. Website operators rely on these measures to strengthen their online presence, increase traffic and ultimately boost their sales. But what exactly is behind SEO and SEA, and how do these approaches differ? This article answers these and other questions.

To ensure the constant growth of your website, it is crucial to regularly optimize key SEO aspects and ensure that your content is easy to read for search engines. A targeted focus on the most important SEO measures, such as avoiding duplicate content, using an SSL certificate, optimizing the loading time, the quality of the content and mobile optimization, ensures that your website remains visible and continuously improves.

This is not the first time that Google has influenced the development of the World Wide Web by adapting its software and algorithms. Similar to Mozilla, the developers of the well-known "Firefox" browser, Google is also planning to mark websites without SSL encryption (i.e. without the HTTPS protocol) as insecure with its popular "Chrome" browser - especially when data is transmitted via forms.

Every website launch or relaunch often begins with the question: "What and who do I actually want to reach with my website?" This consideration is crucial in order to find out whether existing content can continue to be used in an optimized way or whether new content needs to be created. We can already anticipate this: In most cases, a balanced mix of both is the best approach.