Lennart Kappes

Automation is worthwhile wherever processes are clearly defined, occur regularly, and follow a predictable pattern. Classic examples include lead qualification, ticketing, and integrating CRM, marketing tools, and websites. It is overrated when companies try to use tools to solve unclear or politically driven processes. If a workflow within a company isn’t properly documented, automation will ultimately just end up automating the chaos. That’s why every good automation project begins not with tool selection, but with an honest analysis of the existing process.

WordPress itself isn't the problem. Most performance issues stem from a combination of low-cost shared hosting, too many plugins, and a lack of technical maintenance. When every feature is implemented using an additional plugin, it quickly adds up to hundreds of extra database queries per page view.

What actually helps:

1. First, a hosting service that provides access to the server, database, and front end.
2. Second, a well-maintained plugin stack that uses only what is truly needed.
3. Third, a solid technical foundation—proper caching, optimized images, and a streamlined database.

WordPress can be very fast if these three points are in order.

It makes sense wherever there is a wealth of knowledge, but that knowledge is scattered across documents, wikis, or emails and is difficult to find. A RAG system makes exactly this knowledge accessible: Instead of clicking through folder structures, you ask a question and receive an answer with a link to the source. Typical use cases include internal support, onboarding, or searching technical documentation.

Two factors are crucial here. First, the data set: An AI system is only as good as the data it has access to—if the documentation is incomplete, even the best model won’t help. Second, data protection. Especially in small and medium-sized businesses, sensitive data often cannot be shared with external providers. That’s why I rely on local systems that run entirely on our own infrastructure—the knowledge stays in-house, and the company retains control.