TOM|CO. operates four hairdressing salons of its own in the cities of Mannheim, Heidelberg and Saarbrücken, where it primarily serves discerning customers from a target group with high purchasing power. TOM|CO. is known throughout Germany for its annual collections and its professional seminars for the further training of external hairdressers.
Our services for TOM|CO. Hairdressers
TOM|CO. Since 2018, we have been providing holistic support in the area of digital communication for TOM|CO. At the beginning of the collaboration, we designed and developed the website and the associated online store at www.tomco.de and trained internal employees in the area of social media management. In addition to the ongoing support in the area of content management, we jointly implemented other projects such as the digital seminar system tomco-campus.com, which is one of the leading German-language e-learning platforms for hairdressers.
Website, E-Commerce & Content Marketing
Our services for TOM|CO. Friseure include not only the continuous technical and content development of the website and the associated shop and blog, but also the implementation of independent web projects. In addition to the implementation of an appointment booking system for the salons in Mannheim, Heidelberg & Saarbrücken, 2019 also saw the creation of a separate Shopify shop for the Care, Cut & Style seminar series, which was replaced in 2021 by the all-encompassing e-learning platform TOM|CO. Campus. Here, hairdressers from all over Germany can access the digital learning materials of the past 20 years on a monthly subscription basis. In addition to developing the respective systems, we market and promote the website and salons within the Facebook, Instagram & Google advertising networks.
Web design & web development
Social & Search Advertising
Holistic advice on digital marketing issues
Successes & KPIs
The new website and regional promotion of the salons for defined target groups enabled TOM|CO. to expand its customer base and thus achieve higher utilization of the hairdressers' capacity in day-to-day business. In addition, the digital marketing of learning materials enables a completely new business model that generates additional revenue to the core business and leads to increased brand awareness of the TOM|CO. brand throughout Germany.
Impressions
