Q4/2024

New WordPress multisite system for sonoro.com

Last quarter, we successfully migrated sonoro.com to a WordPress multisite system. The particular challenge here was to carry out the system change during ongoing e-commerce operations - without any interruptions or restrictions for customers. The entire changeover, including the integration of a new Swiss store, went smoothly. The new system now enables sonoro to open up further international markets efficiently.

Intensification of cooperation with foodforecast

The Cologne-based start-up foodforecast has developed an innovative forecasting system that uses artificial intelligence to calculate optimal order quantities for bakeries, restaurants and retailers. The solution not only prevents costs caused by over-ordering, but also reduces sales losses due to sold-out products - with the positive side effect of a significant reduction in food waste.The company, whose software is already in use in around 2,500 bakery and catering outlets, secured €3 million in funding in September.

We have been providing foodforecast with comprehensive digital marketing support since November. Our focus is on lead generation through SEO, ads and internationalization. In previous years, we have already been able to support the company with technical issues relating to the website.

osapien's CMMS solution receives standalone website

In the fourth quarter, we developed a standalone product website for our customer osapiens for their cloud-based CMMS solution (Computerized Maintenance Management System). The software specializes in compliance and maintenance management and supports companies in managing chemicals, materials and supply chains - with a particular focus on compliance and sustainability.

The multilingual website was implemented as an independent multisite system, which enables efficient content maintenance and centralized management of all international markets.

Expansion of our culture & creative industries portfolio

Mannheim Philharmonic Orchestra

The Mannheim Philharmonic Orchestra, one of the youngest professional orchestras in Europe, has been relying on our expertise in digital marketing since this quarter. Following a thorough audit, we were able to identify previously untapped potential in digital communication.

On this basis, we are now providing the orchestra with ongoing support for all digital marketing activities, with a focus on increasing ticket sales. With the Mannheim Philharmonic Orchestra, we are further expanding our position as a digital marketing partner for cultural institutions in the Rhine-Neckar region.

Cultural Center GLEIS4 Frankenthal

With the GLEIS4 cultural center in Frankenthal, we were able to win over another player from the event industry. GLEIS4 is facing a long-planned relaunch - the reopening at a new location is planned for February 2025.

Following a comprehensive audit of the digital presence in November and an on-site workshop, we developed a customized digital strategy. From 2025, we will support GLEIS4 in implementing this strategy to make the new start a success with the public through targeted digital marketing.

Successful 26th season of the Enjoy Jazz Festival

The motto of the 26th edition of the Enjoy Jazz Festival was "Healing". With the start of the multi-week season in October and November, the festival presented over 50 concerts in the Rhine-Neckar metropolitan region. We have been supporting the festival with digital marketing since 2021 and were able to increase ticket sales again this year thanks to an optimized marketing mix of social and search ads.

News from the Partner & Söhne team

The fourth quarter also brought some internal news and events. After successfully completing his Master's degree in Media Informatics, Lennart Kappes has joined our web team full-time in the areas of web development and digital transformation.

Our Managing Director Katrin Kratz gained new inspiration for our customers at SEODAY Cologne and brightonSEO. At the end of the year, our team met for a team event in Cologne.