In P&S Magazine, we share in-depth expertise drawn from our daily work that will truly help you and your company move forward digitally. It’s focused, easy to understand, and immediately applicable.
June 1, 2026
Seasonality in Digital Marketing
Every October, it's the same story: Suddenly, everyone is looking for Christmas gifts, Black Friday deals, and Advent calendars. Companies that don't yet have relevant content at this point...
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May 19, 2026
Grounding Pages for Greater Visibility in AI Search
There are companies that have been producing quality content for years and achieving solid rankings in search engines as a result. And yet they still appear in ChatGPT's responses, ...
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February 16, 2026
Prompt Monitoring: How to track your visibility in AI search
People interact with AI systems differently than they do when they search on Google. “Project management tool for remote teams” becomes “I’m looking for a solution for project management in a distributed team of ten ...
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December 8, 2025
Traffic drops, visibility remains
Rankings are stable, the visibility curve is trending upward, yet traffic is plummeting. This seemingly contradictory situation is currently baffling many website owners. The cause lies ...
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November 25, 2025
SEO vs. GEO
Two channels, double the effort? Not necessarily. Both traditional and AI search engines work with your content, but they evaluate it using criteria that can sometimes differ. Some of your SEO strategies ...
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May 26, 2025
Google AI Overview: What the new function means for your online presence
With the introduction of AI Overviews in Germany at the end of March 2025, the search landscape on Google has changed fundamentally. For website owners and SEO professionals, this means ...
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December 13, 2019
SEO vs. SEA - When is which measure worthwhile?
SEO and SEA are essential components of search engine marketing. Website operators rely on these strategies to strengthen their online presence, increase traffic, and ultimately ...
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December 12, 2019
5 points for better search engine optimization
To ensure your website's continued growth, it's crucial to regularly optimize key SEO aspects and make sure your content is easily readable by search engines ...
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Katrin, Maximilian, and Max-Raphael
Managing Partners