Q2 2026

The second quarter of 2026 brought a new client in the healthcare sector— Augusta Beauty Clinic —and marked the evolution of our existing collaboration with the Ignite Group from an audit to a long-term partnership. At the same time, we visited several clients in person to engage in direct dialogue.

Launch of the Partnership with Augusta Beauty Clinic

We welcome Augusta Beauty Clinic as a new client in the healthcare sector. The clinic for plastic and aesthetic surgery, located at the Mannheim Water Tower, offers a wide range of services, from facial treatments and wrinkle therapy to breast and body surgery.

The collaboration began with a “facelift” of the existing website, as well as the redesign and optimization of key landing pages. At the same time, we set up the Google Ads account and a robust tracking infrastructure with server-side tracking and Cookiebot to ensure that we were working with a legally compliant and comprehensive data foundation from the very beginning. The first Google Ads campaigns have been live since May.

Ignite Group – From Audit to Long-Term Partnership

Following a comprehensive Google Ads and tracking audit in the first quarter of 2026, this evolved into a collaborative partnership in the second quarter. The Ignite Group is a European full-service grant consulting firm that supports companies throughout the entire grant lifecycle—from identifying suitable programs to submitting audit-compliant applications.

Our collaboration is currently focused on performance marketing, particularly the targeted expansion of Google Ads campaigns to further increase qualified leads. We don't just provide advice—we also directly implement the opportunities identified in the audit.

On-site visits and joint workshops

In the second quarter, we paid in-person visits to several clients. In Augsburg, we visited KÖNIG UND BABA and the Center for Cardiology; in Neuss, we visited sonoro and faller. For us, these visits aren’t just a “nice-to-have”: When you get to know the facilities, meet the people behind them, and strike up casual conversations, you gain an understanding of the context that no briefing can replace. This makes a difference in our day-to-day work.

We’ve also delved deeper into the strategy with the Alte Feuerwache Mannheim: In a joint workshop, we developed the first part of a marketing strategy, and we look forward to completing the project together in the third quarter.

News from the Partner & Söhne team

Our working student, Lis, has become a full-time employee: She has been strengthening our team since the second quarter in a full-time role in the areas of web and SEO.

In the second quarter, we also took the opportunity to get together as a team in Hamburg again. At an indoor gaming competition, we faced off in numerous 1-on-1 matches before wrapping up the evening with a meal together.