In P&S Magazine, we share in-depth expertise drawn from our daily work that will truly help you and your company move forward digitally. It’s focused, easy to understand, and immediately applicable.
October 27, 2025
Speed optimization for WordPress: How to measurably speed up websites
Loading times are like good background music in a restaurant: No one consciously notices them as long as they're just right. But as soon as a website loads too slowly, visitors...
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October 23, 2025
Budget planning for Google Ads: How to calculate your optimal advertising budget
How much of a budget do you really need for successful Google Ads campaigns? This is a question that marketing professionals grapple with every day. The good news: There are proven calculation methods that will help you...
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October 14, 2025
Meta Ads Sitelinks: Better performance for your campaign
More clicks, higher conversion rates, and happier users: Meta Ads Sitelinks add additional, clickable destinations to your mobile Facebook ads. Instead of directing users to just one landing page, potential ...
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September 30, 2025
MVZ marketing: The most important strategies for sustainable patient numbers
Medical care centers and large healthcare providers face unique marketing challenges that differ fundamentally from those of individual practices. While individual practices often rely on personal reputation and ...
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June 26, 2025
Offline conversion tracking: How to successfully master lead generation online
Which of your online efforts actually generate high-quality leads that later become customers? The answer lies in offline conversion tracking—a method that...
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May 26, 2025
Google AI Overview: What the new function means for your online presence
With the introduction of AI Overviews in Germany at the end of March 2025, the search landscape on Google has changed fundamentally. For website owners and SEO professionals, this means ...
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March 20, 2025
The ODR platform has been switched off since July 20, 2025
According to Official Regulation 2024/3228, the European Commission permanently shut down the Online Dispute Resolution (ODR) platform on July 20, 2025. For all online retailers and service providers, this means ...
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January 30, 2025
Conversion-optimized landing pages: How to increase your digital success
A landing page is a company's digital business card and is often the first point of contact with potential customers. In this article, we take a detailed look at ...
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January 30, 2025
The Accessibility Improvement Act and its consequences for website operators
The Act to Strengthen Accessibility (BFSG) has been in effect since June 28, 2025. It is a crucial step toward greater digital inclusion and accessibility. The law requires companies to ...
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January 14, 2025
Vanity metrics vs. actionable metrics
Vanity metrics such as page views or followers may seem impressive on the surface, but they rarely offer real value for strategic decision-making, as they are often manipulated or taken out of context. Crucially ...
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December 23, 2024
AI-supported content creation
We understand the challenge of regularly creating high-quality content for blogs and company websites in addition to day-to-day business operations. By using AI assistants (Large Language Models, or ...
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November 24, 2024
AI search engines: What does the trend mean for your digital visibility?
For over two decades, Google was the standard: a search query, a list of links as the result. But since late 2023, this familiar landscape has begun to change. ...
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August 14, 2024
Partner & Söhne - Sustainably digital
For seven years now, we at Partner & Söhne have been helping companies build a digital presence that is tailored to their target audience and in line with current trends. True to the principle “Practice ...
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August 1, 2024
How do you write the perfect blog article?
Whether to expand a website, as a creative outlet, or to share information: Blogs are an integral part of the Internet and are a part of many people’s daily lives. Since ...
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March 28, 2024
From Easter to October - What website operators can learn from car owners
Have you already scheduled an appointment at the repair shop for your semi-annual tire change? Do you take your vehicle in for its TÜV inspection regularly? And why are we offering you ...
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December 13, 2019
SEO vs. SEA - When is which measure worthwhile?
SEO and SEA are essential components of search engine marketing. Website operators rely on these strategies to strengthen their online presence, increase traffic, and ultimately ...
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December 12, 2019
5 points for better search engine optimization
To ensure your website's continued growth, it's crucial to regularly optimize key SEO aspects and make sure your content is easily readable by search engines ...
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November 15, 2018
Five steps to SSL encryption of your website
This isn't the first time Google has influenced the development of the World Wide Web by making changes to its software and algorithms. Much like ...
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January 25, 2018
Easy navigation, better use: how to increase the usability of your website
At the start of every website launch or relaunch, the question often arises: “What—and whom—do I actually want to reach with my website?” This consideration is ...
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During the initial consultation, you'll speak directly with a specialist from our team. Together, we'll figure out which services will truly help you move forward.
Katrin, Maximilian, and Max-Raphael
Managing Partners