Webinar: Why Our AI Knows Your Business Better

During a meeting with a client, Christopher demonstrated how we build landing pages with Claude and presented the results for that specific project. At the end, a comment from the marketing team gave us the idea for this webinar: “So your AI knows us better than our own AI.” The client uses AI themselves, with a team that works with it every day, and yet the difference in the quality of the results was impossible to overlook. The reason for this lies neither in the model nor in the prompt. It lies in the preparation that takes place long before the first text is generated.

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Christopher Smid-Sawall
September 22, 2026
September 22, 2026

Why Well-Intended Use of AI Still Ends Up with Generic Text

The output sounds generic not because the model is weak, but because the model doesn’t know anything specific. Brand, offering, target audience, case studies: everything that makes a text unique isn’t included in the model. It must be systematically entered into the model before the first prompt is written. Anyone who skips this step will end up with texts that could sound like they came from any other company.

Everything that is shown in 45 minutes

The starting point is a website. The full brand context is extracted from it via an MCP connection in the Chrome browser. The skill is called /brand-research and serves as the foundation for all integrated AI processes that follow. Advertising copy, landing pages, concepts, and strategies are then tailored differently because the model knows what it’s writing for.

The process will be demonstrated live during the webinar:

Citing Sources: How a Single Website Becomes 18 Documented Sources

Building Context: Brand, Offering, Case Studies, and Design in Four Files

Creating Angles: Six Sales Angles with Ready-Made Headline Phrases

Building a Landing Page: Structured by Awareness Stage, Section by Section

Verify: Compare with your own figures, including any discrepancies that come to light

What's taken away in the end

At the end of the webinar, Christopher shares the /brand-research skill, along with instructions on how to set it up in Claude. Once created, you can access it for any project without having to set up the process from scratch each time. Those who prefer to work with ChatGPT can apply the same logic—it works regardless of the model.

Christopher Smid-Sawall

Performance Marketing & Data Analysis Specialist

His focus is on performance marketing, tracking and attribution systems, and AI frameworks for marketing teams.

Learn more about Chris

Participation is free. Register via LinkedInat
on September 24, 2026, at 11:00 a.m.

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