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For over two decades, Google was the standard: one search query, one list of links as a result. But since the end of 2023, this familiar landscape has been changing. AI-supported search engines such as Perplexity, You.com, Google Gemini and ChatGPT Search are establishing alternative ways of processing information. Even in the classic Google search, the new "AI Overview" function is already automatically summarizing information from various sources in many countries. This means more choice for users: In addition to the usual collection of links, they can now also receive directly formulated answers - compiled from various sources by AI.

For seven years now, we at Partner & Söhne have been supporting companies on their way to a target group-oriented and contemporary digital presence. True to the principle "Practice what you preach", we have been working intensively on the further development of our own brand in recent months.

Whether to expand a website, as a creative outlet or to provide information: blogs are an integral part of the Internet and accompany many people in their everyday lives. As a blog can also contribute to a company's positive reputation, it is also a popular marketing tool. But how do you get started? How should a blog be designed? And how do you find the right topics? In this article, we give you a compact summary of the perfect blog article: Blogception, so to speak.

Have you already made an appointment for the semi-annual tire change at the garage? Do you regularly take your vehicle for its MOT? And why are we asking you these questions at all?

SEO and SEA are essential components of search engine marketing. Website operators rely on these measures to strengthen their online presence, increase traffic and ultimately boost their sales. But what exactly is behind SEO and SEA, and how do these approaches differ? This article answers these and other questions.

To ensure the constant growth of your website, it is crucial to regularly optimize key SEO aspects and ensure that your content is easy to read for search engines. A targeted focus on the most important SEO measures, such as avoiding duplicate content, using an SSL certificate, optimizing the loading time, the quality of the content and mobile optimization, ensures that your website remains visible and continuously improves.

This is not the first time that Google has influenced the development of the World Wide Web by adapting its software and algorithms. Similar to Mozilla, the developers of the well-known "Firefox" browser, Google is also planning to mark websites without SSL encryption (i.e. without the HTTPS protocol) as insecure with its popular "Chrome" browser - especially when data is transmitted via forms.

Every website launch or relaunch often begins with the question: "What and who do I actually want to reach with my website?" This consideration is crucial in order to find out whether existing content can continue to be used in an optimized way or whether new content needs to be created. We can already anticipate this: In most cases, a balanced mix of both is the best approach.