We created a customized digital presence for the newly founded private practice Auromedicum in Frankfurt am Main through strategic SEO, targeted ads and a user-friendly website. Our holistic approach helps to optimally position the private practices right from the start and generate appointment requests from patients in the orthopaedic and pain therapy sector.
At a glance
Industry
Healthcare
Location
Frankfurt am Main
Time period
Since 2022
#Lead generation
#Healthcare
website development
from four practice websites
Low lead costs
less than 6 EUR per appointment request
Full capacity
after six months
Our Partnership – Holistic Therapy Meets a Consistent Online Presence
Our Key Services
- Strategic positioning of private practices
- Website conception and development
- Content marketing for sustainable visibility
- Development, control and monitoring of ad campaigns
- Strengthening the digital expertise of doctors
Tools & Platforms Used
A reliable partner since 2022
A continuous journey: We build visibility before the doors open, and have been continuously developing our digital presence ever since.
2022
Digital Marketing Strategy
The Starting Point: Even before the first patients walk through the doors, we work together to develop a customized digital marketing strategy. The central question is: How does a private medical group specializing in holistic medicine—one that combines modern conventional medicine with naturopathic approaches—position itself?
We define target audiences, develop the communication strategy, and lay the foundation for a digital presence that creates visibility even before the opening.
We define target audiences, develop the communication strategy, and lay the foundation for a digital presence that creates visibility even before the opening.
Ongoing since 2023
Website Development and Search Engine Optimization
Before the practice opens its doors in the heart of Frankfurt am Main, we are launching the websites for its various departments. The goal: to generate interest, build trust, and attract the first appointment requests even before the grand opening.
To achieve this, we are developing a clear information architecture that clearly explains the various treatment specialties—from orthopedics and pain management to holistic approaches. High-quality content that conveys both medical expertise and the human side of treatment lays the foundation for organic visibility.
To achieve this, we are developing a clear information architecture that clearly explains the various treatment specialties—from orthopedics and pain management to holistic approaches. High-quality content that conveys both medical expertise and the human side of treatment lays the foundation for organic visibility.
Ongoing since 2024
New Customer Acquisition for Auromedicum
The big moment: The clinic opens its doors. Now it’s time to turn interest into actual appointments. We’re launching targeted advertising campaigns aimed at specific audiences: people with orthopedic issues, chronic pain, or a desire for holistic treatment.
At the same time, we develop high-quality landing pages on orthopedic and pain management topics that not only inform but also encourage action. The tracking infrastructure makes every step measurable, from the first click to the appointment booking.
The result: Appointments are booked from day one. The practice doesn’t start with a waiting period, but with a lead time.
At the same time, we develop high-quality landing pages on orthopedic and pain management topics that not only inform but also encourage action. The tracking infrastructure makes every step measurable, from the first click to the appointment booking.
The result: Appointments are booked from day one. The practice doesn’t start with a waiting period, but with a lead time.
Ongoing since Q4 2025
Implementation of First Data Tracking
Browser-based tracking is increasingly reaching its limits: cookie restrictions and ad blockers mean that a growing proportion of relevant conversions are no longer being tracked. We are therefore implementing a server-side first-party tracking infrastructure that operates independently of browser restrictions. The result is a more comprehensive data set that further improves campaign performance and thereby reduces lead costs even further.
Right from the start, the team was extremely professional and competent. They took the time to fully understand my requirements and wishes and offered me customized solutions. Communication was always clear and transparent and I felt well looked after throughout the process. The implementation of my ideas was quick and efficient and the result exceeded my expectations. I particularly appreciate the proactive support and regular updates.
Dr. med. Gerret Hochholz
Board-Certified Specialist in Orthopedics and Trauma Surgery at Auromedicum
We look forward to your inquiry
Book a free initial consultation or contact us by email, phone, or LinkedIn.
Max-Raphael Feibel
Managing PartnerMax-Raphael Feibel is one of the founders of Partner & Söhne is among Germany's leading experts in digital healthcare marketing.
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