Digital Visibility for Clear Processes

Rotoclear develops optical solutions for machine tools and provides a clear view of machining processes, even when coolant, chips, or compressed air obstruct the view. The product lineup includes rotating viewing windows and camera systems that are integrated directly into the machine compartment, providing real-time insights under production conditions. Our digital marketing efforts boost brand awareness and increase the number of prospective customers visiting the website each month.

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At a glance

Industry

B2B

Location

Heidelberg

Time period

2023 to the present

Our Partnership – From Local Expertise to International Visibility

Rotoclear GmbH was looking for support in building its digital presence. As a specialized B2B company, it already had a solid market position and technical expertise, but was seeking ways to communicate these strengths digitally and reach new target audiences. What began as an SEO/SEA project evolved into a strategic partnership for international growth.

Our Key Services

Strategy Workshop and Roadmap Development

SEO and GEO Strategy

Multi-Channel Advertising

International Expansion and Preparation for the U.S. Market

Tools & Platforms Used

An SEO/SEA project turns into a growth partnership

A phased expansion: Drawing on a strategy workshop, SEO fundamentals, and multi-channel advertising, we are developing a scalable digital foundation and supporting Rotoclear as it expands from the German B2B market to the international stage.

2023

Strategy Workshop

In intensive workshops, we worked together to develop measurable goals and a strategic roadmap for digital transformation. We laid the technical foundation for sustainable growth and defined how Rotoclear’s product expertise and market positioning could be communicated digitally.

Ongoing since 2024

SEO & Multi-Channel Advertising

We develop an SEO strategy focused on B2B target audiences in the machine tool and optical production solutions sectors. Technical optimizations, strategic keyword analyses, and high-quality content to strengthen brand authority increase organic visibility.

At the same time, we’re developing customized tracking systems and a strategic funnel architecture. We’re launching campaigns on Google, Microsoft, and LinkedIn with ongoing performance optimization. The challenge in niche topics is striking a balance between brand-focused content and generic topic clusters that generate additional visibility and leads related to the core business.

Ongoing since 2025

Strategic Partnership for International Growth

This positive development has led us to work with Rotoclear to prepare for expansion into international markets. We are developing frameworks to build scalable systems for international markets. What began as a targeted SEO/SEA project has evolved into a long-term partnership for international growth.

We look forward to your inquiry

Book a free initial consultation or contact us by email, phone, or LinkedIn.

Book an initial consultation

hello@partnerundsoehne.de