Successful digital marketing for a B2B niche

Rotoclear develops innovative optical solutions for machine tools - from rotating viewing windows to integrated camera systems for real-time insights into machining processes. We developed a holistic digitalization strategy for the B2B company founded in 2019: from technical SEO optimization to multi-channel marketing and US market development. Our data-driven approach led to measurable successes in visibility and lead generation.

+ 0 %
more leads

since project start through optimized funnel

+ 0 %
higher visibility

in 12 months through SEO and content strategy

- 0 %
Cost-Per-Lead

through continuous campaign optimization

From local specialist to international growth

Rotoclear GmbH was looking for support in building its digital presence in 2023. As a specialized B2B company, they wanted to make their expertise visible online and reach new target groups. The company already had a solid market position and expertise, but was looking for ways to communicate this digitally.

Together, we developed measurable goals and a strategic roadmap for the digital transformation. Building on this, we developed a comprehensive SEO strategy with a focus on B2B target groups and set up Google, Microsoft & Linkedin Ads campaigns with regular performance monitoring in parallel. The positive development led us to prepare the expansion into international markets together with Rotoclear. A targeted SEO/SEA project turned into a long-term partnership for international growth targets.

Strategic project planning and workshop-based roadmap development

Technical SEO optimization and content strategy for B2B target groups

Multi-channel paid ads setup with continuous performance optimization

US market development and international expansion frameworks

Rotoclear GmbH was looking for support in building its digital presence in 2023. As a specialized B2B company, they wanted to make their expertise visible online and reach new target groups. The company already had a solid market position and expertise, but was looking for ways to communicate this digitally.

Together, we developed measurable goals and a strategic roadmap for the digital transformation. Building on this, we developed a comprehensive SEO strategy with a focus on B2B target groups and set up Google, Microsoft & Linkedin Ads campaigns with regular performance monitoring in parallel. The positive development led us to prepare the expansion into international markets together with Rotoclear. A targeted SEO/SEA project turned into a long-term partnership for international growth targets.

Insights into our collaboration with Rotoclear

2025

Development of frameworks for building scalable systems for international markets

2024

Setup and continuous optimization of Google, Microsoft & LinkedIn Ads campaigns including data-driven performance improvements

2024

Comprehensive SEO optimization with a focus on B2B target groups and content strategy development to strengthen brand authority

2023

Strategy development and roadmap creation, building the technical foundation for sustainable growth

Christopher Smid-Sawall

Performance Marketing & Data Analysis Specialist

In performance marketing, we developed customized tracking systems and a strategic funnel architecture. From campaign planning to operational implementation and continuous reporting, we cover the entire performance marketing chain. The challenge in niche topics is the mix of a focus on brand awareness and generic topic clusters that ensure visibility and leads around the core business.

From local expertise to international visibility

The collaboration with Rotoclear shows how specialized B2B companies can tap into new markets through strategic digitalization. The combination of technical SEO optimization and multi-channel campaigns has not only significantly improved lead generation, but also created the basis for international expansion. What started as an SEO/SEA project has developed into a strategic partnership with continuous improvements in reach, efficiency and market development.

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+49 621 533 999 82