B2G & B2B marketing: Digital strategy for sustainable urban design

Rethinking cities - that is the mission of CITY DECKS®. The Mannheim-based company uses modular parklets to transform unused areas into liveable public spaces. We help CITY DECKS® to digitally communicate their vision for sustainable urban design and inspire municipalities and urban planners.

0 Relaunch

for a modern
and responsive web presence

+ 0 % more visibility

through SEO measures and improved online presence

-0% Cost-Per-Lead

by optimizing the lead funnel and building organic visibility

From parking space to digital success

What happens when two visionary architects decide to completely rethink urban spaces? CITY DECKS® was founded in 2020 by Robin Woll and Wulf Kramer to create real "living rooms of the city" from unused parking spaces. Their modular parklets - small, multifunctional public spaces with integrated seating, plant beds or bicycle racks - have already found their place in over 200 cities in German-speaking countries.

Our solution is a holistic digital strategy that makes complex urban planning understandable. We developed a well thought-out marketing funnel that leads from the initial inspiration to the concrete project inquiry. Our comprehensive digital strategy includes the complete website relaunch, targeted advertising campaigns for municipal decision-makers and intelligent lead automation with Brevo.

The goal: to systematically optimize lead generation and help CITY DECKS® to inspire even more cities and facilities for liveable public spaces.

Holistic digital strategy

Website relaunch based on WordPress

Strategic marketing funnel development

Target group-specific advertising campaigns

Intelligent lead automation with Brevo

What happens when two visionary architects decide to completely rethink urban spaces? CITY DECKS® was founded in 2020 by Robin Woll and Wulf Kramer to create real "living rooms of the city" from unused parking spaces. Their modular parklets - small, multifunctional public spaces with integrated seating, plant beds or bicycle racks - have already found their place in over 200 cities in German-speaking countries.

Our solution is a holistic digital strategy that makes complex urban planning understandable. We developed a well thought-out marketing funnel that leads from the initial inspiration to the concrete project inquiry. Our comprehensive digital strategy includes the complete website relaunch, targeted advertising campaigns for municipal decision-makers and intelligent lead automation with Brevo.

The goal: to systematically optimize lead generation and help CITY DECKS® to inspire even more cities and facilities for liveable public spaces.

Insights into the start of our collaboration with CITY DECKS®

07.2025

Integration of further lead qualification with the help of automated offline conversion processes.

04.2025

Launch of targeted advertising campaigns on Google, Meta and LinkedIn to generate leads and increase visibility

03.2025

Implementation of Brevo workflows for automated lead nurturing

02.2025

Website relaunch based on WordPress for better performance and user-friendliness

Maximilian Hohenstatt

Strategy & E-Commerce Specialist

When CITY DECKS® came to us, they were faced with a classic start-up challenge: how do you communicate an innovative idea digitally in such a convincing way that municipalities and urban planners immediately understand the concrete added value that modular street furniture offers for their community?

From innovative concept to systematic lead generation

The collaboration with CITY DECKS® illustrates how innovative B2G concepts can be successfully communicated through well thought-out digitalization. The combination of a user-friendly website relaunch and target group-specific campaigns has significantly increased visibility and halved lead costs at the same time. The project shows that even complex urban planning topics can be communicated comprehensibly and convincingly with the right digital strategy.

Book a free initial consultation

hello@partnerundsoehne.de

+49 621 533 999 82