How a long-term content strategy exceeded all expectations

Thanks to a comprehensive content strategy, we have redefined the visibility of orthopaedic topics in search engines for Orthozentrum Bergstraße. Right from the start, the focus of our collaboration was on the quality of the content. The combination of well-founded specialist articles, a powerful website and digital advertisements continuously increases the relevance of the practice and leads to an increase in appointment bookings.

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Keywords worldwide

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Organic impressions (12 months)

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Appointment bookings from P-patients

Dr. med. Stefan Gouder

Specialist in orthopaedics and trauma surgery

"We have been working very successfully with Partner und Söhne for over seven years now. The agency is highly competent and offers comprehensive online marketing that leaves nothing to be desired. When there's a problem, everyone is on the ball and quickly available. Thank you very much for the great performance you deliver!"

Success through content - The Orthozentrum Bergstraße as a qualitative source of information

In collaboration with Orthozentrum Bergstraße, we have shown how a well-thought-out content strategy can significantly increase reach and brand awareness. Since 2017, we have transformed the practice website into a comprehensive information portal that achieves remarkable search engine rankings thanks to high-quality content and sustainable SEO measures. Today, we achieve as many website visits within half a day as we did in the whole of 2017. This strategy has not only increased visibility, but also noticeably improved the quality and number of appointment requests.

Orthozentrum Bergstraße in Heppenheim is a renowned orthopaedic competence center that provides patients from the region and beyond with state-of-the-art diagnostics and conservative therapies. With a comprehensive range of services and advanced technologies such as a movement laboratory, treadmill analysis, spine measurement and open MRI, the center covers all orthopaedic needs.

Content strategy development and website transformation into an information portal

Qualitative content creation for healthcare target groups

Performance monitoring and continuous reach optimization

Conversion optimization for qualified appointment requests

In collaboration with Orthozentrum Bergstraße, we have shown how a well-thought-out content strategy can significantly increase reach and brand awareness. Since 2017, we have transformed the practice website into a comprehensive information portal that achieves remarkable search engine rankings thanks to high-quality content and sustainable SEO measures. Today, we achieve as many website visits within half a day as we did in the whole of 2017. This strategy has not only increased visibility, but also noticeably improved the quality and number of appointment requests.

Orthozentrum Bergstraße in Heppenheim is a renowned orthopaedic competence center that provides patients from the region and beyond with state-of-the-art diagnostics and conservative therapies. With a comprehensive range of services and advanced technologies such as a movement laboratory, treadmill analysis, spine measurement and open MRI, the center covers all orthopaedic needs.

Our collaboration with the Orthozentrum Bergstraße

2024

Website relaunch including revision of the information architecture and strengthening of the main domain by consolidating the lateral theme pages

2020

Launch of the "PRP Specialist" topic page

2019

Website relaunch based on WordPress, streamlining of previous structures and improvement of performance
Launch of the topic page "laufanalyse.info" (now part of the main page)

2018

Launch of the topic page "Golfklinik Bergstraße" (now part of the main page)

2017

Start of the collaboration. Takeover of all digital marketing channels including the website.

Max-Raphael Feibel

Strategy & Performance Marketing Specialist

Right from the start, we relied on a network of copywriters with a medical background. Advertising law for medical professionals is much stricter than in the free market economy. This makes it all the more important that the content contains reliable knowledge, which always undergoes final proofreading by the doctors at the Orthozentrum. The trick is to break down technical jargon that is sometimes difficult to understand for laypeople without losing credibility and professionalism. It's a difficult balancing act that requires a feel for and understanding of both sides. This is where my past in the medical field comes in handy.

Content as the foundation for sustainable healthcare success

The seven-year collaboration with Orthozentrum Bergstraße proves that quality-oriented content strategies can also hold their own against established medical portals. The transformation from a simple practice website to a leading information portal with over 60k ranking keywords and 62 million organic impressions shows the potential of long-term SEO work in the healthcare sector. The project illustrates that sustainable digitalization takes time, but delivers exceptional results. What began as a question of assertiveness against large portals has developed into one of the most successful healthcare digital strategies with continuous growth in visibility, reach and patient acquisition.

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