How a long-term content strategy exceeded all expectations

The Orthozentrum Bergstraße in Heppenheim is a nationally recognized and renowned orthopedic center of excellence offering a wide range of state-of-the-art diagnostic services and conservative treatments, from open MRI to an in-house motion analysis lab and much more. Since 2017, we have been supporting the center on its digital journey and have transformed the practice’s website into a comprehensive information portal that reaches patients far beyond the region.

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At a glance

Industry

Healthcare

Location

Heppenheim

Time period

Since 2017

#Lead generation

#Healthcare

>60k

Keywords worldwide

62 million

Organic impressions (12 months)

+565 %

Appointment bookings from P-patients

Our Collaboration – Orthozentrum Bergstraße as a Reliable Source of Information

In collaboration with Orthozentrum Bergstraße, we have demonstrated how a well-thought-out content strategy can significantly increase reach and brand awareness. Since 2017, we have developed the practice’s website into a comprehensive information portal that achieves remarkable visibility and reach through high-quality content and sustainable SEO measures. Today, we receive as many website visits in half a day as we did in all of 2017. This strategy has not only increased visibility but has also noticeably improved the quality and quantity of appointment requests.

Our Key Services

Content Strategy Development and Website Expansion into an Information Portal

Qualitative content creation for healthcare target groups

Performance monitoring and continuous reach optimization

Conversion optimization for qualified appointment requests

Tools & Platforms Used

A strategic partnership since 2017

A sustainable approach: We develop a well-founded content strategy, establish the technical foundation, and continuously strengthen organic visibility across all relevant search formats.

2017–2018

Start of the Collaboration

The kickoff: We take over digital marketing and work with Orthozentrum Bergstraße to develop its first digital strategy. As part of this, we build the website, set up tracking and online appointment booking, and launch the first campaigns. At the same time, we lay the foundation for organic visibility with the first topic pages.

Ongoing since 2019

Scaling Through Performance Marketing

With a growing organic user base, we are beginning to use Google Ads in a more targeted way to attract patients. We are optimizing landing pages and conversion flows and systematically developing our topic pages into lead magnets.

2020

Privacy & Tracking

With the increasing requirements of the GDPR, data protection-compliant tracking is taking center stage. We are overhauling our entire tracking infrastructure and ensuring that all marketing activities are based on a solid, legally compliant data foundation—an important basis for all future data-driven decisions.

Ongoing since 2021

Organic Visibility

We develop high-quality medical service pages, implement extensive technical optimizations, and continuously analyze the competition to drive organic growth.

2023–2024

Relaunch

We are fundamentally revamping the website’s information architecture, carrying out a comprehensive relaunch, and strengthening the main domain by consolidating related topic pages. As part of this process, the patient funnel will be optimized from the ground up.

2025

GEO

The way people search for medical information is changing. Generative AI systems such as ChatGPT and Perplexity are becoming increasingly important as entry points. We are adapting our content strategy, strengthening brand visibility, and ensuring that Orthozentrum Bergstraße is recognized as a relevant source even within these new search formats.

We have been working very successfully with Partner und Söhne for over seven years now. The agency is highly competent and offers comprehensive online marketing that leaves nothing to be desired. If there is a problem, everyone is on the ball and quickly available. Many thanks for the great performance you provide!

Dr. med. Stefan Gouder

Specialist in orthopaedics and trauma surgery

We look forward to your inquiry

Book a free initial consultation or contact us by email, phone, or LinkedIn.

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