From social media development to performance marketing success

LotusGrill stands for smoke-free, innovative barbecues and a special barbecue experience. We have been supporting the company on its digital journey since 2019 - initially with the strategic development of organic social media channels, and since 2025 with focused performance marketing via Google Ads. The result: with a minimal budget, we achieved more than three times as many orders and quintupled sales compared to the previous year.

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Year-on-year increase in sales

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more orders than in the previous year

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Years of cooperation

From organic growth to measurable e-commerce success

When LotusGrill approached us in 2019, the brand was faced with the challenge of bringing its innovative product world to life digitally. Over the first few years, we built up the organic social media channels together, creating a loyal community around the low-smoke barbecue experience. This organic presence laid the foundation for what was to follow in 2025: the strategic shift to performance marketing.

From tracking to performance

Before the first campaigns could go live, we laid the technical foundations: a precise tracking infrastructure made every conversion measurable and an optimized Merchant Center Product Feed made the entire product range accessible for Shopping campaigns.

With this basis, we launched targeted Google Ads campaigns that started exactly where potential customers were looking. By continuously optimizing the campaign structure, precise targeting and data-based adjustments, we were able to continuously increase performance while keeping the budget deliberately lean.

The result exceeded all expectations: Orders tripled within a very short space of time, while sales increased by over 400 percent. LotusGrill was not only able to increase the visibility of the brand, but also achieve measurable business success in e-commerce.

Implementation of a precise tracking infrastructure

Optimization of the Merchant Center Product Feed

Targeted Google Ads campaigns with a focus on Shopping Ads

Continuous data-based campaign optimization

When LotusGrill approached us in 2019, the brand was faced with the challenge of bringing its innovative product world to life digitally. Over the first few years, we built up the organic social media channels together, creating a loyal community around the low-smoke barbecue experience. This organic presence laid the foundation for what was to follow in 2025: the strategic shift to performance marketing.

From tracking to performance

Before the first campaigns could go live, we laid the technical foundations: a precise tracking infrastructure made every conversion measurable and an optimized Merchant Center Product Feed made the entire product range accessible for Shopping campaigns.

With this basis, we launched targeted Google Ads campaigns that started exactly where potential customers were looking. By continuously optimizing the campaign structure, precise targeting and data-based adjustments, we were able to continuously increase performance while keeping the budget deliberately lean.

The result exceeded all expectations: Orders tripled within a very short space of time, while sales increased by over 400 percent. LotusGrill was not only able to increase the visibility of the brand, but also achieve measurable business success in e-commerce.

Our collaboration with LotusGrill

2019

Start of collaboration and strategic development of organic social media channels to strengthen brand perception

2024

Continuous support and further development of the social media presence

2025

Strategy shift to performance marketing: launch of Google Ads campaigns with a focus on Shopping Ads for direct e-commerce growth

Max-Raphael Feibel

Strategy & Performance Marketing Specialist

Without a precise tracking infrastructure, performance marketing remains a matter of luck. A well-structured product feed is not a nice extra, but crucial for the success of Shopping campaigns. It makes the difference between average and outstanding results.