LotusGrill is known for its low-smoke, innovative grills and a unique grilling experience. Since 2019, we’ve been supporting the company on its digital journey—initially by strategically building its organic social media channels, and since 2025 through targeted performance marketing via Google Ads. The result: With a minimal budget, we generated more than three times as many orders and increased revenue fivefold compared to the previous year.
At a glance
Industry
E-Commerce
Location
Limburgerhof
Time period
Since 2019
#e-commerce
#B2C
+411%
Year-on-year increase in sales
3x
more orders than in the previous year
> 6 years
Collaboration
Our Partnership – From Organic Growth to Measurable E-Commerce Success
Our Key Services
- Long-term partnership since 2019, with the development of organic social media channels
- Strategic Shift Toward Performance Marketing 2025
- Implementation of a precise tracking infrastructure
- Optimization of the Merchant Center Product Feed
- Targeted Google Ads campaigns with a focus on Shopping Ads
Tools & Platforms Used
On a Shared Path to Growth Since 2019
A continuous journey: We first build an organic community and have been translating that foundation into measurable e-commerce success since 2025.
2019–2024
Building an Organic Social Media Presence
The Foundation: We’ll kick off our collaboration by strategically building out the organic social media channels. Through ongoing content development and community management, we’ll establish LotusGrill as a brand for innovative, low-smoke grilling and build an engaged community.
Ongoing since 2025
Performance marketing
The Strategic Turning Point: Before the first campaigns go live, we lay the technical foundation. A precise tracking infrastructure makes every conversion measurable, and an optimized Merchant Center product feed makes the entire product range accessible for Shopping campaigns.
With this foundation, we launch Google Ads campaigns that target potential customers exactly where they’re searching. Through continuous optimization of the campaign structure and data-driven adjustments, we’re able to consistently improve performance—all while keeping the budget deliberately lean.
The results exceeded all expectations: Within a very short time, orders tripled, while revenue increased by over 400 percent. We continue to support LotusGrill with data-driven campaign optimization and strategic development of performance marketing.
With this foundation, we launch Google Ads campaigns that target potential customers exactly where they’re searching. Through continuous optimization of the campaign structure and data-driven adjustments, we’re able to consistently improve performance—all while keeping the budget deliberately lean.
The results exceeded all expectations: Within a very short time, orders tripled, while revenue increased by over 400 percent. We continue to support LotusGrill with data-driven campaign optimization and strategic development of performance marketing.
We look forward to your inquiry
Book a free initial consultation or contact us by email, phone, or LinkedIn.
Maximilian Hohenstatt
Managing PartnerMaximilian Hohenstatt is one of the founders of Partner & Söhne specializes in strategic consulting and the technical optimization of companies.
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