International e-commerce for German Audio Design

sonoro has been designing and developing high-quality audio systems in Neuss near Düsseldorf since 2006, delighting music lovers all over the world. Since 2014, we have successively supported the company in opening up digital sales channels and have accompanied several internal system changes, website relaunches, brand rebrandings and major corporate developments in other European countries.

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At a glance

Industry

E-Commerce

Location

Neuss

Time period

Since 2014

#e-commerce

#D2C

Over 10 years

We have been working successfully with sonoro for over 10 years.

2 Website Relaunches

Since then, we have already carried out two relaunches based on WordPress/WooCommerce.

10 x

Since the start of the collaboration, e-commerce sales have increased more than tenfold.

Our Partnership – From Marketing Consulting to a Digital Success Story

Our collaboration with sonoro audio, which has spanned more than a decade, illustrates how an initial marketing consultation can evolve into a comprehensive digital partnership. The continuous development of the e-commerce system and its adaptation to new market requirements have led to a tenfold increase in online sales. The project demonstrates that long-term digital transformation means more than just individual measures—it is about the continuous evolution of a company in the digital space. What began as website management evolved into a strategic partnership featuring continuous innovation in e-commerce, process automation, and international market expansion.

Our Key Services

Digital Marketing Strategy and Operational Support

2 website relaunches based on WordPress/WooCommerce

International Scaling with a B2B Retail System and ERP Integration

SEO Strategy for Organic Visibility

Tools & Platforms Used

A reliable partner since 2014

A seamless process: We first take over the content, then the online store, and have been continuously developing the digital presence ever since.

2014–2015

Content Management

Getting Started: First, we’ll take over editorial management of the sonoro website, update the content, and work together to develop a sense of how the brand wants to communicate digitally. This will lay the foundation for everything that follows.

2015–2017

E-Commerce Management

As the online business grows, so do the demands. We handle e-commerce management using a third-party Magento system and manage the day-to-day operations of the online store, from product maintenance to technical support.

2017

Website Relaunch on WordPress/WooCommerce

Since the existing system has reached its limits, we are developing a completely new online store based on WordPress and WooCommerce, offering maximum flexibility for the customized presentation of high-quality audio systems and serving as an independent source of revenue alongside retail sales.

Since 2017

E-Commerce Management, Managed Services & Hosting

We handle day-to-day operations on a long-term basis: e-commerce management, technical administration, hosting and domain management, as well as regular system updates, remain part of our responsibilities to this day. In this way, we provide a stable foundation so that sonoro can focus on what matters most.

2021

Website Redesign

The brand has evolved, and the website needs to reflect that. Through a comprehensive redesign, we’re bringing the digital presence up to date and significantly improving the user experience.

2024

Website Relaunch Using WordPress and WooCommerce

To accompany the brand’s rebranding, we are implementing another comprehensive website relaunch—this time based on a layout template from the design studio MUTABOR. The new system is designed for international scalability and performance and integrates the new ERP system for automated processes.

2024

Development of the B2B Partner Store

sonoro works with a growing network of retailers. For this target group, we are developing a standalone B2B partner shop with specific features for retailer management—a digital sales channel that enhances efficiency and transparency in our collaboration with retailers.

Since 2024

SEO & GEO

We develop a long-term SEO strategy with the goal of building organic visibility and reducing conversion costs. In addition to traditional search engine optimization, we also take into account the growing relevance of generative AI systems.

2025

Development of the sonoroCARE Warranty Process

We are developing and implementing the digital process for sonoroCARE, sonoro's warranty and service solution. Intelligent automation significantly improves the post-purchase customer experience while conserving internal resources.

Since 2025

Consulting & Operational Support for Tracking & Advertising

As a company’s digital presence grows, so do the demands on data quality and campaign performance. We support sonoro both in an advisory capacity and through hands-on operations in the areas of tracking infrastructure and advertising, ensuring that every decision is made on a solid data foundation.

Partner & Söhne a custom e-commerce system for us that is perfectly tailored to our individual needs and requirements. In addition to their technical expertise, we benefit from their comprehensive consulting services in all areas of digital marketing. This allows us to get everything from a single source and ensures that all our initiatives are perfectly coordinated. We are more than satisfied with the results and would highly recommend Partner & Söhne looking for a competent and reliable partner for their digital marketing.

Hans Terner

Digital Marketing Manager

We look forward to your inquiry

Book a free initial consultation or contact us by email, phone, or LinkedIn.

Book an initial consultation

hello@partnerundsoehne.de