How the desire to rejuvenate the audience led to a long-term, strategic partnership

Can an internationally renowned jazz festival be helped to become a younger festival through digital assets? And what would that look like? Is digitalization even compatible with a "we've always done it this way"? Questions that we discussed together in 2021 and have been validating with data ever since. Thanks to a mix of a high-performance website and a connected webshop via Reservix, search ads and social ads, we have successfully accompanied the Enjoy Jazz Festival - now with over 25 years of tradition - into a new era.

It all began with a strategy workshop on the topic of digitalization and strengthening the festival's online presence. Part of the workshop was the development of actual and target target groups, as well as the development of an individual digital strategy and selection of future channels. The biggest challenge at the beginning was setting up the advertising infrastructure, which was extensively tested and optimized after the successful establishment of e-commerce tracking in 2021. In the years that followed, the collaboration was expanded to include the role of sponsor and an economically sustainable and close partnership was further developed. We can now look back not only on sponsorship, performance ads and digital consulting, but also on website relaunches including internal e-commerce setup.