Digital Lead Generation for a General Contractor Specializing in Renovation Projects

We are developing a clear digital strategy for generating qualified leads and expanding the existing website to include comprehensive service pages that provide detailed information on each of the three business divisions—chore bauen, chore studio, and chore technik.

Specialized landing pages for each business division specifically target the respective audiences. Project pages featuring compelling case studies build trust and showcase the breadth of completed projects, ranging from healthcare projects to commercial renovations. We implement a comprehensive tracking infrastructure that makes every step of the customer journey measurable.

We launch Google Ads campaigns targeted at the relevant audiences: real estate owners, facility managers, and decision-makers in the healthcare sector who are looking for general contractors for renovations and modernizations. Through continuous campaign optimization and data-driven adjustments, we generate qualified leads and increase the number of project inquiries by 51% year-over-year.

At the same time, we develop and implement a long-term SEO strategy focused on relevant keywords in the areas of existing building renovation, refurbishment, and healthcare construction. Through strategic keyword analysis, content optimization, technical SEO, and targeted competitive analysis, we increase organic visibility by over 540% within 9 months.

To optimize internal processes, we are developing an automated order portal that digitizes and simplifies communication between chore and clients. Through intelligent workflows and interfaces, we are saving 30% of the resources used in order management, allowing the team to focus on its core business: the expert execution of construction projects.