Digital lead generation for existing buildings

chore is a specialist for construction in existing buildings in Frankfurt am Main - from the initial planning phase to turnkey handover, the general contractor coordinates all trades under one roof. As an external digital marketing department, we developed a holistic strategy for qualified lead acquisition with measurable success and have been successfully implementing it since 2024.

+0% Visibility

in Google within 9 months

+0% more leads

in YoY comparison (qualified)

-0% Resources

Saved thanks to automated order portal

Reliable craftsmanship, targeted marketing

Precision, adherence to deadlines and absolute reliability are crucial in real estate construction. As a general contractor, chore coordinates complex construction projects with the highest quality standards - a holistic expertise that needed to be brought to life digitally. The company had a strong market position and proven processes, but was looking for ways to communicate this expertise online and generate qualified inquiries.

Together, we developed a clear digital strategy for all business areas. The website was expanded to include comprehensive service pages that present each competence in detail. Project pages with meaningful references create trust and show the range of projects we have completed. At the same time, we use targeted Google Ads campaigns to generate qualified leads and optimize internal processes with a tailor-made ticket system for efficient customer inquiry management. The initial website optimization turned into a comprehensive digital transformation with continuous lead generation.

Holistic digital strategy

Website conception and development

Content marketing for sustainable visibility

Development, control and monitoring of ad campaigns

Strengthening digital expertise in real estate construction

Process optimization through customized ticket system

Precision, adherence to deadlines and absolute reliability are crucial in real estate construction. As a general contractor, chore coordinates complex construction projects with the highest quality standards - a holistic expertise that needed to be brought to life digitally. The company had a strong market position and proven processes, but was looking for ways to communicate this expertise online and generate qualified inquiries.

Together, we developed a clear digital strategy for all business areas. The website was expanded to include comprehensive service pages that present each competence in detail. Project pages with meaningful references create trust and show the range of projects we have completed. At the same time, we use targeted Google Ads campaigns to generate qualified leads and optimize internal processes with a tailor-made ticket system for efficient customer inquiry management. The initial website optimization turned into a comprehensive digital transformation with continuous lead generation.

Insights into our collaboration with chore

2025

Establishment of an efficient ticket system for customer inquiries for internal process optimization.

2025

Implementation and continuous optimization of target group-specific Google Ads campaigns with regular performance monitoring and adjustments.

2025

Preparation and publication of content to demonstrate the company's expertise and strengthen its brand positioning.

2024

Technical relaunch of the website as well as comprehensive analysis of the business areas and development of a digital strategy.

Max-Raphael Feibel

Strategy & Performance Marketing Specialist

Without the right processes in the background, even the best digital strategy can remain ineffective. At chore, we have not only optimized our website and campaigns, but also laid the foundations for sustainable customer management with our ticket system. This makes the difference between short-term success and long-term growth.

Long-term partnership with sustainable results

The collaboration with chore shows that a structured approach to digitalization pays off. Thanks to the combination of technical optimization, target group-oriented content and efficient processes, we were able to noticeably improve lead quality and simplify internal processes at the same time. What began as a website project has developed into a long-term partnership with continuous improvements in visibility, lead quality and process efficiency.

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hello@partnerundsoehne.de

+49 621 533 999 82