A complete funnel for digital lead acquisition

KüchenUpgrade GmbH sells high-quality natural stone worktops and works with stonemasons in the buyer's region to increase profitability for all parties involved. We developed a holistic digital marketing strategy for the startup with a focus on lead generation and are responsible for its ongoing implementation and further development.

After only 0 weeks

we were able to start with the first lead generation measures after being commissioned.

About 0 Percent

the cost per lead fell within the first six months of the collaboration.

0 regional partners

are currently part of the KüchenUpgrade network. They supply more than 70% of Germany.

Jörg Frenzel

Managing Director

"Thanks to Partner & Söhne , we are experiencing a monthly increase in inquiries and leads for our products. Partner & Söhne is a real benefit for our company."

Successful turnaround: from marketing problem to growth story

In October 2022, we received an inquiry from KüchenUpgrade GmbH. In a subsequent face-to-face meeting, the status quo and the potential collaboration were explained in more detail. At that time, the company, based in Weinheim an der Bergstraße, had already worked with two different agencies in the areas of website & ads and had not achieved the desired results. In a detailed audit, we were able to analyze the current digital marketing and use this to create a project plan for optimization and realignment, which was subsequently commissioned and implemented within just eight weeks at the start of the collaboration in January 2023. The new marketing funnel was launched in March with a new website, new campaigns, new creatives and a sophisticated tracking infrastructure.

Since then, we have been able to record consistently rising lead figures year-on-year. The success of the business model has enabled us to acquire several regional partners and expand our delivery area to almost the whole of Germany.

Comprehensive digital marketing audit and strategic realignment

Website relaunch with optimized funnel architecture and tracking infrastructure

Performance marketing setup with new campaigns and creative assets

Lead generation optimization for regional expansion and partner network development

Scalable marketing systems for Germany-wide market development

In October 2022, we received an inquiry from KüchenUpgrade GmbH. In a subsequent face-to-face meeting, the status quo and the potential collaboration were explained in more detail. At that time, the company, based in Weinheim an der Bergstraße, had already worked with two different agencies in the areas of website & ads and had not achieved the desired results. In a detailed audit, we were able to analyze the current digital marketing and use this to create a project plan for optimization and realignment, which was subsequently commissioned and implemented within just eight weeks at the start of the collaboration in January 2023. The new marketing funnel was launched in March with a new website, new campaigns, new creatives and a sophisticated tracking infrastructure.

Since then, we have been able to record consistently rising lead figures year-on-year. The success of the business model has enabled us to acquire several regional partners and expand our delivery area to almost the whole of Germany.

Our collaboration with KüchenUpgrade

2024

Expansion of the business model by acquiring additional regional partners and delivery areas in almost all of Germany.

2023

Start of collaboration in January incl. photo shoot, website development and campaign setup with launch of the first lead campaigns at the beginning of March.

2022

Audit of previous marketing measures and development of a new strategy for digital lead acquisition.

Strategic realignment leads to Germany-wide expansion

The collaboration with KüchenUpgrade shows how a structured approach can lead to success even after disappointing agency experiences. The combination of a thorough audit, strategic realignment and consistent implementation led to measurable improvements within just a few months: halved lead costs and a continuous increase in inquiries. The project illustrates that successful digitalization at start-ups requires both rapid implementation and sustainable scalability. What began as a problem analysis after failed projects developed into a Germany-wide expansion engine with seven regional partners and continuous growth in lead performance.

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+49 621 533 999 82