From vision to financing: strategic partnership in food tech

foodforecast is revolutionizing the food industry with AI-powered sales forecasts and automated ordering processes. As a strategic partner, we have supported the Cologne-based tech startup since 2021—from its founding phase through successful funding rounds—and have helped build the digital infrastructure needed for sustainable growth.

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At a glance

Industry

B2B

Location

Cologne

Time period

2021 through 2025

+98% sessions

Increase in organic traffic to the website in 12 months

+157% clicks

Thanks to optimization of active Google Ads search ads in DE and NL

5 languages

Internationalization of content for the European market

Our Collaboration—From Founding to the Funding Round

The partnership with foodforecast demonstrates how a strategic digital partnership can go beyond traditional agency services. By building a solid digital infrastructure and providing ongoing support throughout various growth phases, we were able to help foodforecast successfully secure funding and scale its operations.

The tracking and marketing automation solutions we developed laid the foundation for data-driven decisions and enabled the foodforecast team to focus on its core business—revolutionizing the food industry through AI. Today, foodforecast deploys its technology in thousands of stores, has automated millions of orders, and is actively contributing to the reduction of food waste.

Our Key Services

Strategic digital marketing consulting & operational implementation since 2021

Building a scalable digital infrastructure for sustainable growth

International scaling for the EU market

Performance optimization through Google Ads and SEO

Tracking & marketing automation for data-driven decisions

Tools & Platforms Used

Strategic growth support since 2021

Combining website development, SEO, performance marketing, and tracking automation, we built a scalable digital infrastructure that supported foodforecast from its founding in 2021 through its international expansion and on to a successful funding round.

2021

Launch of the first website

The kickoff: We developed the first foodforecast website as the digital foundation for the fledgling startup. The website served as a central hub for potential customers and formed the basis for all subsequent digital marketing activities.

2023

Website Modernization & SEO Strategy

We modernized and expanded the website with a focus on new business areas and organic visibility. Through strategic SEO measures, we increased organic traffic by 98% within 12 months, thereby expanding our reach without incurring additional advertising costs.

2024

International Expansion

To support its European expansion, we localized the website into several languages. The multilingual infrastructure enabled foodforecast to systematically tap into new markets and position itself as an international player in the food-tech sector.

2024–2025

Performance marketing

We launched targeted performance marketing campaigns on Google and LinkedIn to increase reach. Through continuous optimization, we increased clicks on active Google Ads search ads in Germany and the Netherlands by 157% and generated qualified leads for the growing sales team—an ideal foundation for the successful funding round.

We look forward to your inquiry

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hello@partnerundsoehne.de