Digital Marketing for a Cultural Institution in Mannheim

The Alte Feuerwache Mannheim is a concert and event venue that hosts events year-round and is partially owned by the city. In addition to standalone events, the Alte Feuerwache bundles individual events into festival series and offers additional dining options through its café|bar, complete with a beer garden. As an external digital marketing agency, we support the Alte Feuerwache in the areas of Strategy & Paid, with the overarching goal of increasing ticket sales and strategically expanding B2B venue rentals.

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At a glance

Industry

Creative Industries

Location

Mannheim

Time period

Since 2023

#Creative Industries

Our Collaboration – Between Cultural Programming and Commercial Rentals

The Alte Feuerwache brings together two distinct target audiences under one roof: culture-loving visitors who purchase tickets for concerts and festivals, and companies looking to rent the venue for events. This dual structure requires a differentiated digital approach—so we develop strategies that reach both target audiences in a targeted manner through the appropriate channels, without diluting the AFW’s cultural identity.

Our Key Services

Web development for the rental website, including tracking infrastructure

Ongoing meta-campaigns for ticket sales and awareness

Ongoing Google Ads for renting out the venue as an event location

Workshop on Realigning the Digital Marketing Strategy

Official Sponsor of Alte Feuerwache gGmbH

Tools & Platforms Used

Working Together to Create a Digital Cultural Venue in Mannheim

From the first ad to a shared work environment: We promote the event calendar on Meta, generate rental inquiries through Google Ads, host the website on our own servers, and support the rollout of Google Workspace. In this way, we’re creating a digital foundation for the Alte Feuerwache that brings together ticketing, rentals, and day-to-day operations at the venue.

Ongoing since 2023

Job Applications on Meta and Google

On Meta, we promote the Alte Feuerwache’s event program with the goal of driving ticket sales for individual events as well as running accompanying awareness campaigns for the venue and its festival series. On Google Ads, the focus is on the venue rental side: There, we reach companies and event organizers who are actively looking for an event venue in Mannheim.

Q4 2024

Web Development for the Rental Site & Tracking Setup

For the venue rental business, we are developing a standalone website that positions the Alte Feuerwache as a venue for B2B events, deliberately separate from the ticketing system for the cultural program. At the same time, we are implementing the appropriate tracking infrastructure to ensure that inquiries made through the rental website can be tracked from the very beginning.

Q4 2025

Website Migration to Our Servers & Webmaster Services

Since the end of the year, the Alte Feuerwache website has been running on our own server infrastructure. The move consolidates hosting and technical support under one roof, thereby streamlining the process for updates and technical adjustments. As webmasters, we serve as the primary point of contact for the day-to-day operation of the website.

Q4 2025

Digital Transformation. Technical Support for Company-Wide Integration of Google Workspace

At the same time, we are supporting Alte Feuerwache with the company-wide rollout of Google Workspace. We are responsible for the technical implementation of the transition, from setting up user accounts and migrating existing data to integrating the system with the existing digital infrastructure. This will provide the organization with a unified work environment for email, calendars, and file storage that all departments can access.

Q2 2026

Workshop on Realigning the Digital Marketing Strategy

After several years of collaboration, we are taking a fresh look at the digital marketing strategy together with the team at the Alte Feuerwache: Where does the campaign structure stand today? How should our communications be aligned going forward? Where is there untapped potential between the ticketing and venue rental businesses? And what priorities do these insights suggest for the coming months?

We look forward to your inquiry

Book a free initial consultation or contact us by email, phone, or LinkedIn.

Book an initial consultation

hello@partnerundsoehne.de