Digital Growth for an Established Market Leader

Before we launch our first campaigns, we’ll take a close look: Where does gutscheinbuch.de stand digitally? What untapped potential lies within the existing structures? Through a comprehensive audit, we’ll analyze the digital infrastructure, identify opportunities for optimization, and develop a tailored strategy for sustainable growth.

Without precise data, there can be no performance optimization. We implement a well-designed tracking infrastructure that makes every step of the customer journey measurable—from the first click to the purchase of a gift certificate book. At the same time, we develop a forward-looking media plan with various scenarios and budgets for Google and Meta. This allows us to lay the foundation for data-driven decisions and targeted investments.

We’re starting with targeted Google Ads campaigns that reach people right when they’re actively searching for coupon books or leisure experiences in their area. With the launch of Meta Ads, we’re expanding our digital presence to include a key component: reach and brand awareness. While Google targets searchers who are ready to buy, we use Facebook and Instagram to specifically reach people who probably don’t yet know they need a coupon book—but will come to want one.

At the same time, we’re developing dedicated landing pages for seasonal occasions and specific usage contexts: Aligning the content of search queries, ad copy, and landing pages improves the quality score, lowers cost-per-click, and enables more precise campaigns outside the mass market.

Alongside performance marketing, we’re developing a future-proof SEO strategy. The goal: visibility in traditional search engines and in generative AI systems such as ChatGPT, Gemini, and Perplexity.

Browser-based tracking is increasingly reaching its limits: cookie restrictions and ad blockers mean that a growing proportion of relevant conversions are no longer being tracked. By implementing a server-side tracking infrastructure, we close this gap. The result: more than 35% additional tracked purchase events. This gives us a more comprehensive dataset that directly improves campaign performance because Google’s and Meta’s algorithms can work with better signals.