Performance Marketing for Digital Property Management

etg24, based in Walldorf, is the original customer portal for real estate management. The idea was conceived in 2008, and since 2013, etg24 GmbH has been developing cloud-based software that enables condominium and rental property management companies to digitize their processes and offer property owners, tenants, and service providers a self-service portal. The software is developed by people who have a background in property management themselves. We support etg24 in making this industry expertise visible online and in convincing new property management firms to take the leap into digitalization.

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At a glance

Industry

Software

Location

Walldorf

Time period

Since 2025

#Software

+156% webinar registrations

About Google Ads

50% of webinar leads

Sales come through Meta Ads

End-to-End Tracking

From the ad to the CRM

Our Partnership – Digital Lead Generation in an Analog Industry

In many places, property management companies still rely on file folders, envelope-stuffing machines, and phone lists. Many know that something has to change. However, switching to new software is a far-reaching decision that requires trust. This is exactly where we come in: With campaigns on Google and Meta, thematically focused landing pages, and custom-developed creative content, we reach property managers right where they’re looking for solutions or exploring digitalization for the first time.

Our Key Services

Google Ads Campaigns for Lead Generation

Meta Ads for Lead Generation and Webinar Registrations

Landing Pages on Key Topics in Digital Property Management

Creative Development for Social Media Marketing

Server-Side Tracking for a More Accurate Database

Tools & Platforms Used

Working Together to Advance Digitalization in Property Management

From the first ad to the CRM: We integrate Google Ads, Meta Ads, topic-specific landing pages, and feedback from the sales team into a single system. This is how we help etg24 convince property management companies to embrace digitalization and generate leads that the sales team can actually act on.

Ongoing since Q4 2025

Performance Marketing on Google and Meta

Our Google Ads campaigns reach property managers exactly when they’re actively searching for property management software, a customer portal, or solutions for specific processes. The goal is to generate qualified leads: prospects who want to test etg24 or learn more about the product. To achieve this, we work with etg24 to develop landing pages on selected topics, such as AI in property management. This ensures that the search query, ad, and landing page all address the same topic, which boosts the relevance of the ads and creates a seamless customer journey.

On Meta, we generate leads primarily through webinars where etg24 demonstrates the software live. This allows interested property managers to explore the product with no obligation before deciding to take the next step. Registrations are routed directly into etg24’s sales pipeline.

Since Q1 2026

Server-Side Tracking and CRM Integration

Browser restrictions and ad blockers are causing browser-based tracking to lose an increasing share of conversions. That’s why we’ve set up a server-side tracking infrastructure via a dedicated subdomain of etg24, based on the consent visitors provide in the cookie banner. To this end, trial sign-ups, qualified leads, and webinar registrations from the CRM are fed back to Google and Meta. This allows campaigns to be optimized for leads that the sales team actually follows up on, and Google and Meta’s algorithms work with better signals.

We look forward to your inquiry

Book a free initial consultation or contact us by email, phone, or LinkedIn.

Book an initial consultation

hello@partnerundsoehne.de