Digital Practice Takeover: How a Dental Practice in Augsburg Is Redefining Its Local Visibility

The family-run dental practice KÖNIG UND BABA in Augsburg faced the challenge of establishing a strong digital presence following the practice takeover. Through targeted local SEO measures, optimized Google Ads campaigns, and strategic website optimizations, we are helping the practice successfully position itself in the region and achieve consistent appointment occupancy with a sustainable lead time.

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At a glance

Industry

Healthcare

Location

Augsburg

Time period

Since 2025

#Healthcare

#Lead generation

+134%

Online Appointment Bookings Compared to the Previous Year (April)

+162%

New patients compared to the previous year (April)

+38%

organic visibility of the practice

Our Collaboration – From Taking Over a Practice to Maximizing Appointment Utilization

Practice takeovers present dentists with a classic challenge: While the quality of care is high from the start, digital visibility is virtually nonexistent. KÖNIG UND BABA was familiar with this problem. In the spring of 2025, we took on the role of the practice’s external digital marketing department and worked together to build an infrastructure that combines organic visibility, paid campaigns, and a redesigned website.

Our Key Services

Tracking Infrastructure and Campaign Setup

Google Ads campaigns

SEO strategy featuring relevant service pages, structured data, and backlinks

Website Relaunch with Improved User Experience and Performance

Local SEO via Google Business Profile, Jameda, and Doctolib

Tools & Platforms Used

Comprehensive support since 2025

A well-thought-out reorientation: We take on the role of an external digital marketing department and develop a cohesive digital infrastructure based on performance marketing, organic visibility, and a redesigned website.

2025

Kickoff and Laying the Groundwork

The project kicked off in the spring of 2025. Before the first ad was launched, we laid the groundwork: What could already be measured, and where were the bottlenecks in the digital infrastructure? Building on that, we began setting up the Google Ads campaign. The first ads ran on search terms related to dentists in Augsburg, supplemented by campaigns for specific services.

2025

Building Organic Visibility

Paid clicks provide quick visibility, while organic presence ensures longevity. That’s why we ran both strategies in parallel from the very beginning. We created a keyword map for all services, expanded the content on pages covering relevant topics, and enriched them with structured data. In addition, we optimized the Doctolib and Jameda profiles, built backlinks on relevant portals, and integrated trust signals—such as Google reviews—directly into the website.

April 2026

Website Relaunch

As the volume of data grew, it became clear that the existing website had reached its limits. In April 2026, we launched a completely redesigned version with a clearer information architecture, improved user experience, and better performance. We also integrated an interactive price calculator for implants, which gives prospective patients an initial idea of costs even before their first appointment, thereby improving the quality of the consultation.

Ongoing since 2025

Campaigns, Optimization, and Local SEO

We launch targeted Google Ads campaigns that reach people exactly when they’re actively searching for a dentist in Augsburg—whether for routine care, a surgical procedure, or cosmetic treatments. Through continuous optimization and data-driven adjustments, we consistently improve campaign performance. At the same time, we boost local visibility through Google Business Profile, Jameda, and Doctolib, while keeping a close eye on the competitive landscape in Augsburg.

We look forward to your inquiry

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